Introduces New Business Rating System

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Innovative new social-like feature allows users to not only rate businesses, but other user ratings as well with unique computer algorithm to rank helpfulness of comments by community., a massive business directory website at the forefront of the environmentally-conscious “Green” movement, is pleased to announce an innovative new feature available to users of their service: the ability not only to rate and review the many businesses contained in its listings, but also the ability to rate the effectiveness of business reviews left by other users; this results in a tiered system where the most effective reviews are given precedence over more poorly-received ones. This new feature ensures a new era of reliability when it comes to user-based business reviews.

Many commerce-based websites allow users to generate their own reviews and ratings in regards to services offered by various individuals or companies contained within, allowing those visiting the website to make informed decisions on where to take their business based on the opinions of others. However, visitors to such sites normally have no way of knowing just how valid or effective said user reviews are- at least, until now. has come up with a groundbreaking solution to the issue of user review effectiveness. Not only can users rate and review the individual business listings on, but in turn their reviews can be rated by other users; this process is similar to “liking” or “disliking” something on social media websites such as Facebook. This new ability of marking reviews as “Helpful” or “Not Helpful” increases the obvious inherent worth of a business review immediately for anyone visiting the site.

However, goes one step further with this trailblazing approach to user reviews. Not only can users rate the reviews of other users, but those ratings will dynamically determine the placement of said reviews in a tiered display system. In other words, more positively-received reviews rise to the top for the business’ reviews, while more negatively-received reviews sink to the bottom. This ensures that users have immediate access to the reviews deemed the most useful by the community, saving both time and effort in finding the goods and services they need. While reviews rated most “helpful” rise to the top of the listing area designed for commenting, those which are marked as “not helpful” become less likely to be read, less visible, moving lower or off the first page entirely.’s dynamic and innovative approach to user reviews of its business listings is an effective and useful ability that will allow visitors to get the reviews that effectively answer their questions with no hassle or fuss, while ensuring that the information they get is voted to be the most useful available by the community itself.

Yellow Pages Directory Inc., owner of both and, offers an environmentally-friendly Web-based alternative to paper telephone directories while providing a simple and convenient mechanism for customers to opt out from the receipt of printed yellow books. Both web sites have been instrumental in promoting opt-out awareness across the United States over the past several years, and allowing users to reduce their own environmental footprints in the process. Yellow Pages Directory Inc. has also taken steps to reduce its own impact on the environment through the use of the most up-to-date and energy-efficient web-hosting services available.


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Chris Boyle
Yellow Pages Directory Inc.
(516) 662-9828
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