Avvo Releases Social Media Guide for Physicians at the Third Annual Health Care Social Media Summit

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Avvo is a sponsor of the event hosted at the Mayo Clinic

Avvo’s social media guide provides physicians with a time-efficient game plan for establishing an online presence

Avvo, the largest expert-only health and legal Q&A resource and directory (http://www.avvo.com), today announced the release of a free guide: Being Influential Online: Social Media Tactics for Physicians. The guide is available for attendees who visit Avvo’s sponsor table at the Third Annual Health Care Social Media Summit, October 17-19 at the Mayo Clinic in Rochester, MN. For those not able to attend, the guide is also available for download: http://www.facebook.com/avvodoctors.

The purpose of the social media guide is to provide physicians, and health care communicators who market on behalf of physicians, with a time-efficient game plan for establishing an online presence - whether the goal is to attract new patients, expand referral networks or simply manage an online reputation. Highlights include:

  •     Social Media Overview
  •     The Truth about HIPAA, Liability & Social Media
  •     Leveraging SEO to Increase Your Online Reach
  •     Bringing it all Together: 15 Steps to Establish Your Core Online Presence

As sponsor at the Third Annual Health Care Social Media Summit, Avvo joins an impressive group of presenters focused on how to engage patients and physicians in the digital age. Discussions will center on the use of social media and mobile communications, media relations, security and legal issues, HIPAA regulations and the ePatient movement. For more information about the conference visit the event website, presented by Ragan Communications.

Avvo’s social media guide provides an overview of the digital landscape, including how doctors can maximize Avvo’s free marketing platform. Tens of thousands of doctors and lawyers from all 50 states and the District of Columbia participate in Avvo’s Q&A forum, responding to ePatient and eClient queries (from people who are typically local to them geographically), and providing expert advice that is more personal and reliable than sites providing general information and reviews or answers from unqualified or unknown users.

Avvo’s Q&A forum is backed by a professional directory that includes profiles and ratings for 90% of the practicing physicians and lawyers in the US. For doctors, get started by searching for your Avvo profile.

About Avvo, Inc.
Avvo is the largest expert only medical and legal Q&A resource on the web that empowers consumers with the information and expert advice they need to confidently make the right decisions about their health and legal needs. Avvo is comprised of a free expert Q&A forum, where consumers can ask questions - anonymously if need be - and receive answers from rated doctors and lawyers in their area; an extensive professional directory which features comprehensive professional profiles, patient and client reviews and peer endorsements; and the unbiased, industry-leading Avvo Rating for more than 90% of practicing doctors and lawyers in the U.S. Launched in 2007, Avvo is privately held, with funding from private investors, Benchmark Capital, Ignition Partners and DAG Ventures. For more information, visit http://www.avvo.com.


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