Advantage Newspaper Consultants Announces New Ad Revenue Program

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ANC offers newspapers a way to attract new and previous advertisers with sales training and ad packages.

Advantage Newspaper Consultants (ANC), a leader in newspaper consulting and digital publication services, recently announced their latest newspaper revenue generation initiative; BusinessNOW!.

BusinessNOW! is designed to help local, community newspapers attract new advertisers and revive previous accounts by hosting group presentations to educate local advertisers in effective advertising; which includes comprehensive, competitively priced packages offered by the newspaper. BusinessNOW! also includes a concentrated sales training program for the newspaper’s sales staff. The entire program is designed to be convenient and non-disruptive to the daily operation of the newspaper.

The director of ANC’s new BusinessNOW! division, Dee McLelland, has 35 years of experience in the newspaper industry and has conducted and managed over 200 ad sales training seminars across North America in the past five years. Prior to that, McLelland had served as a writer, editor, Ad Director and Publisher at newspapers in Alabama, Mississippi, Georgia, Florida, South Carolina and Maine. He has personally accounted for millions of dollars in revenue for newspaper throughout the United States using the BusinessNOW! model.

“BusinessNOW! is a concentrated sales training and revenue generating initiative that delivers revenue from new advertisers, but also helps revitalize those advertisers who have left the newspaper” said Dee McLelland, Director of BusinessNOW!. “This initiative keeps a strong eye on the day to day operations of the newspaper and unlike other programs that take sale staffs off the street, BusinessNOW! keeps everyone on task with their regular duties. It’s truly something every newspaper should be interested in.”

To learn more about BusinessNOW!, visit

About Advantage Newspaper Consultants
Founded in 1996, Advantage Newspaper Consultants (ANC) is dedicated to providing newspapers with the innovative tools and professional expertise needed to enhance readership and become more profitable. Integrating newspaper industry experience with technology, ANC offers compelling and successful revenue solutions that produce results in print and online markets. ANC now provides sales, software and consulting services to more than 300 publications in North America. ANC’s proven sales programs generated over $30 million in advertising revenue for their newspaper clients in 2009.


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