Gray Television, Inc. Ushers in New Era of Matrix for Media CRM and Sales Analytics

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Solution transforms the way you analyze critical sales data, key performance indicators and CRM activities.

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Matrix Solutions, the preferred provider of sales management software, announced today that Gray Television, Inc. has chosen Matrix for their ground-breaking, web-based CRM and sales analytics software. Gray is a television broadcast company headquartered in Atlanta, Georgia, whose primary mission is to provide quality news and entertainment services to the local markets in which it operates. Gray currently operates 36 television stations serving 30 markets. Each of the stations are affiliated with either CBS (17 stations), NBC (10 stations), ABC (8 stations) or FOX (1 station). In addition, Gray currently operates 40 digital second channels including 1 ABC, 4 Fox, 8 CW, 18 MyNetworkTV, 2 Universal Sports Network, 1 The Country Network affiliates and 6 local news/weather channels in areas of their existing markets. Gray will be using Matrix in roughly half of their stations with the option to add additional stations as desired.    

"Demand for Matrix continues to soar! Our prospects and customers are quickly realizing that our innovative CRM and sales analytics solution allows them to focus their attention on increasing sales revenue,” said DJ Cavanaugh, CEO and Partner of Matrix Solutions. "We’ve built Matrix from the ground up to give media companies the tools they need to sell advertising more efficiently and to proactively utilize our robust sales analytics. We are extremely pleased to welcome Gray to our growing family of customers installing and using Matrix.”

"We are very eager to launch Matrix as a resource in our sales efforts," said Nick Waller, Regional Vice President of Gray Television, Inc. “In today’s diverse and demanding marketplace, providing accurate and reliable knowledge into advertising sales across our organization is a competitive advantage that Matrix delivers."

Matrix provides views tailored to roles:
•For the corporate executive, Matrix delivers detailed reports and dashboards that give a clear     picture across all properties offering deep visibility and analysis against goals, year-over-year pacing and identifies potential "gaps" to be monitored.
•For the sales manager, Matrix offers an analysis of key accounts, pacing and forecasting for all AEs, teams and offices, allowing you to make the best decisions to better manage your salespeople and help your AEs excel at their jobs.
•For the account executive, Matrix provides easy to use functionality that simplifies reporting tasks and streamlines forecasting so that you have more time to spend with prospects and clients. Matrix tracks activities, deals, and accounts seamlessly – anytime, anywhere.

"Matrix anticipated the evolution to a more agile sales model and consequently created a solution that blends our strong reporting and analytical capabilities with Media CRM while being easily accessible through our hosted solution," Cavanaugh stated. "Matrix is a real-time, multitenant application that allows companies of any size to engage with their customers in dynamic new ways. Matrix enables sales people to be more effective, sales managers to be more decisive and corporate executives to be more strategic."

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies. Our software products, Matrix, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded in 1992, by media executive and Matrix's managing partner, Gary Diven, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner Cable, LIN Television, Telemundo, Media General, and many others. For more information, visit

Brenda Hetrick
Matrix Solutions
412.697.3020 (O)
412.996.4386 (M)


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