CMSWire to Hold Customer Experience Management Tweet Jam on October 26th #cxmchat

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Latest Customer Experience Management tools and practices are changing the way marketers approach digital experience design and radically altering customer expectations.

CMSWire, a web magazine focused on customer experience management, social business and information management, is holding a Twitter-based gathering, known as a "Tweet Jam", to discuss three key elements of customer experience management (CXM) today: Content, Community and Commerce.

Customer experience management is a discipline blending web content management, digital marketing, social media engagement, experience optimization, sales automation and other online business practices. Its implementation is an evolving story that is unique to every organization.

Spend some time looking at the marketing automation, social media management and CRM space and you will quickly see that there are real budgets, tools and practices focused on CXM.

Join us on October 26th at 10 am PDT / 1 pm EDT / 18:00 GMT as we welcome the broader CMSWire community to spend an hour discussing custom experience strategies and best practices.

These questions will shape the discussion:

1. Content, Community, Commerce: Which is your top CXM focus and why?            
2. Is CXM maturing as a discipline and how is it changing organizations?            
3. Do you believe orgs need a more abstracted role called "Experience (or Engagement) Architect"?            
4. How is e-commerce evolving in the age of CXM?            
5. What do you think is the big opportunity for CXM in 2012?            

All experience levels are welcome to join in.

The CMSWire team has assembled a group of expert panelists who will be sharing their field experiences. Panelists include Douglas Heise (CoreMedia), Erick Mott (Ektron), Billy Cripe (BloomThinker), Arjen van den Akker (Alterian), Hank Barnes (Adobe), Maria Ogneva (Yammer), David Nickelson (Siteworx), Kevin Carlson (Optaros), David Hillis (Ingeniux), Pete Iuvara (mindSHIFT), Tony White (Ars Logica) and more.

You may tweet your questions and responses throughout the Tweet Jam. By using the #CXMChat hashtag, your messages will automatically become part of the discussion.

Tweet Jam Participation Guidance
Twitter is a highly flexible medium. In order to keep the discussion useful to all, participants should follow the these guidelines:

  • Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
  • Subsequent tweets must start with the question number you are responding to and the    #CXMChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works #CXMChat"
  • Please don't pitch your products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat — be thoughtful

About CMSWire
The web magazine, published by Simpler Media Group, Inc., focuses on customer experience management, social business and information management. The publication was founded in 2003 and currently has more than 250,000 monthly readers.


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Barb Mosher
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