We are trying to transform a paper-intensive industry into an efficient cyber organization ... Direct mail wastes environmental resources and has become much less effective for our purposes.
White Plains, New York (PRWEB) October 25, 2011
Guaranteed Home Mortgage Company, Inc. (Guaranteed, http://www.ghmc.com), a national residential mortgage investment and banking firm, today announced a new green initiative to cut paper usage through an increased emphasis on electronic operations.
The initiative includes the use of an industry mortgage program with electronic application forms, increased reliance on electronic advertising media and a new focus on inbound marketing through a vigorous online presence.
David Wind, President of Guaranteed Home Mortgage Company, said, “We are trying to transform a paper-intensive industry into an efficient cyber organization. In addition to providing improved customer service and reduced response times through online mortgage applications, we are focusing on inbound marketing, an approach more typical for online promotion, and an increasingly important component of the marketing mix. Direct mail wastes environmental resources and has become much less effective for our purposes.”
Wind went on to promote the company’s new website at http://www.ghmc.com and to tout its customer-centric focus. Search engine optimization in tandem with electronic advertising is playing an important role in generating traffic.
Founded in 1992, Guaranteed has continued to grow rapidly since its inception, bucking the current trend in the industry at large. It was listed in the Inc. 500 list of fastest growing companies in the nation and maintains a weekly blog at http://www.joinguaranteed.com/blog with advice both for homebuyers and mortgage professionals.
For more information, please contact Kelley Berkheiser at 914-696-3400, or write Guaranteed Home Mortgage Company, Inc., 108 Corporate Park Drive, Suite 301, White Plains, NY 10604.
About Guaranteed Home Mortgage Company
Founded in 1992, Guaranteed Home Mortgage Company (Guaranteed), a licensed mortgage investment and banking firm, is comprised of more than 300 mortgage professionals lending in 28 states. The company, previously named in the Inc. 500 list of the fastest growing companies in the United States, provides residential mortgage financing to a wide variety of consumers and real estate professionals.
David Wind, an attorney, is Principal and President of Guaranteed. Previously, he served as a financial analyst of mortgage-backed securities at Citicorp Investment Bank and clerked in the real estate finance department of the New York State Attorney General’s Office.