Cara Sloman of Nadel Phelan, Inc. Named as Finalist in 8th Annual Stevie® Awards for Women in Business

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Public Relations Plan for aisle411 Honored as 2011 Consumer Products PR Campaign of the Year

Nadel Phelan, Inc., a specialist in strategic technology communications, today announced that its vice president, Cara Sloman, has been honored as a finalist in the 2011 Stevie Awards for Women in Business. Ms. Sloman was nominated in the category of Communications Campaign of the Year for Consumer Products.

Ms. Sloman and the Nadel Phelan team developed a national public relation’s plan aligned to aisle411’s goals. The comprehensive PR effort incorporated both strategic and
tactical elements. With a combination of press releases, industry trend news pitches, media alerts, contributed articles, social media outreach and awards, aisle411 has been able to capture the attention of Fortune 100 retailers.

Honoring women entrepreneurs, executives and their companies worldwide, the Stevie Awards for Women in Business recognize excellence in 44 categories such as best entrepreneur, best product introduced by a woman and best communications campaign. Winners will be announced November 11 at a prestigious New York gala event.

“It is truly an honor to have Ms. Sloman recognized by the Stevie Awards,” stated Paula Phelan, CEO of Nadel Phelan. “To have her acknowledged reflects on her accomplishments, and on the talented and hardworking team at Nadel Phelan which made this successful campaign possible.”

Ms. Sloman has thrived in both corporate and agency PR environments for the past 15+ years. She has helped shape Nadel Phelan’s brand, services and reputation for quality and results. Ms. Sloman is an accomplished media relation’s expert with story placements in The Wall Street Journal, Business Week, The New York Times and many others. With a solid technology background and a keen eye for detail, Ms. Sloman has forged ahead with market leaders such as Novatel Wireless and Cisco Systems to set industry agenda, establish thought leadership, build new categories, launch companies and navigate PR obstacles.

About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to exciting startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Scotts Valley, California with offices in New York, Hong Kong and London. For more information please visit or call 831-439-5570.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at

Sponsors and supporters of the 8th annual Stevie Awards for Women in Business (as of October 12) include the Business TalkRadio Network, Coloredge, KeyBank | Key4Women, Melilea International Group of Companies, SDL, and Smart Reader Worldwide.


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