Industry revenue is projected to decline an average of 1.0% per year to $2.9 billion
Los Angeles, California (PRWEB) October 26, 2011
The Bowling Alleys Industry revenue is expected to decrease at an average annual rate of 1.9% to $2.9 billion, according to IBISWorld, the nation’s largest publisher of industry research. From 2011 to 2016, industry revenue will continue to decline. A continual decline in league bowling and a decrease in leisure time will result in a lower demand for bowling alleys. As the industry continues to suffer, some firms will leave the industry and others will improve customer service. In 2012, industry revenue will decrease 1.0% as consumers choose other options for their entertainment.
According to IBISWorld analyst, Mary Gotaas, the Bowling Alleys industry has been in the gutter the past five years. “From 2006 to 2011, industry revenue has declined at an average rate of 3.0% per year,” says Gotaas. Weak consumer confidence toward the economy, low per capita disposable income and limited recreational time resulted in a falling demand for bowling. Consumers reduced their visits to bowling alleys as income tightened during the recession and as they lost interest in the activity. As a result, “bowling centers attempted to reinvent themselves by catering to more niche markets or diversifying entertainment offerings. In 2011 alone, revenue declined 2.2% to $3.1 billion as bowling continues to decline in popularity.”
In the next five years, this decline is not expected to change. From 2011 to 2016 industry revenue is projected to decline an average of 1.0% per year to $2.9 billion. Similar to the previous five years, a lack of leisure time will result in fewer league and casual bowlers. Also consumers will continue to lose interest in bowling and choose other entertainment options, such as family fun centers, for their group gatherings.
As these declines continue, the Bowling Alleys Industry is expected to consolidate. Underperforming firms are expected to leave the industry and large companies are forecast to close poorly performing bowling alleys. Establishment numbers are projected to decrease at an average annual rate of 2.1% per year from 2011 to 2016 to 3,520 bowling alleys. Although establishment numbers are forecast to decline, employment numbers are projected to rise. In order to keep customer loyalty, companies are expected to continually improve customer service and therefore maintain a larger workforce. Employment numbers at expected to increase by an average annual rate of 0.6% to 79,953 employees.
For more information, download the full report from IBISWorld on the Bowling Alleys Industry
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