TRACT October Release Speeds Prospect-To-Cash Cycle

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Integration with, more flexibility for managing ‘free-trials,' and ‘usage reversal’ are three key enhancements that will help TRACT users build and manage long-lasting, profitable customer relationships.

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Our competitors’ integrations with SFDC often restrict what customers can do; we have gone the extra mile to give customers the flexibility they need to make adjustments as their processes evolve.

The October 2011 release of Transverse’s flagship billing and Dynamic Revenue Management system, TRACT, features three exciting features that help TRACT users generate more revenue as well as deepen customer relationships and loyalty.

Recognizing that every TRACT customer uses (SFDC) in a different way, TRACT now provides robust and flexible integration via a Salesforce Apex adapter that goes beyond the one-size-fits-all approach other companies tend to take: “Our competitors’ integrations with SFDC often restrict what customers can do; we have gone the extra mile to give customers the flexibility they need to make adjustments as their processes evolve,” said  Stephan Pahlke VP of product solutions at Transverse.

Because Transverse understands the distinction between the Sales Process (SFA = Sales Force Automation) and the Care Process (CRM = Customer Relationship Management), TRACT optimizes how customers manage sales using SFDC, and how they support their customers using TRACT. “Our approach provides best-in-class time to market, and the most flexibility in rolling out new products and services,” said Pahlke, who added “There’s no double entry, no waiting and no rework for orders.”

TRACT essentially simplifies and expedites the creation of quotes and proposals for those using standard SFDC functions, since the product catalog can be read from TRACT via API into the SFDC pricebook. Additionally, Sales Orders are automatically created in TRACT whenever an opportunity is “won” in Salesforce.

Free Trial Offerings

To further empower TRACT users to create more dynamic offerings, the October release of TRACT also enhances the tracking and conversion options of free-trial offerings. “Free trials are an important tool for whetting customers’ appetites and winning their trust,” said Pahlke. With that in mind, TRACT’s creators worked to help businesses instill trust and confidence in their subscribers. “Now, TRACT users can define the duration of a trial and establish an automatic conversion to a full subscription – complete with pay-in-advance, agreement and terms – at the end of the trial, unless canceled by the end customer prior to the end of the trial,” explained Pahlke.

To accomplish that, the October release handles three key components:

  • Pricing, to recognize what customers are “active” and to define when they will be billed (e.g., at the end of a week, 10 days, a month, etc);
  • Service Fulfillment to activate services for a “trial period” only, separating the “in production” customers from “trial customers";
  • Reporting & Dashboard to help companies understand who converted at the end of the trial and who did not.

“The reporting,” Pahlke notes, “is important to identifying conversion rates through easy-to-use report templates and executive dashboards. This helps determine the success of product trials and conversions into paid customers.”

Usage Reversal

Another compelling feature that gives TRACT users more control over the customer relationship is simplification of the review process and of reversing activity records collected and processed during a billing period. With the October release, TRACT users can analyze and reverse usage charges that were applied to a customers billing account. “Reversing usage charges is normally a very complex task; any impact on existing usage allowances have to be assessed at the time of reversal, and all usage has to be re-rated to adjust any allowances or balances,” said Pahlke.

Additionally, the enhancement to TRACT now allows usage that has been incorrectly processed to be reversed, corrected and reprocessed, as needed, to ensure complete billing accuracy during the subscription lifecycle.

To learn more about how TRACT’s enhancements differentiate it from the competition, download our white paper or request a demo.

About Transverse

Transverse is an innovator in subscription billing and Dynamic Revenue Management, focused on enabling new business models in a digital economy by monetizing activities as well as consumption – both order-to-cash as well as activity-to-cash cycles. TRACT is the industry’s first solution to provide usage-aware rating, highly configurable dashboards, and rapid-fire analytics – all of which converge in a SaaS environment. TRACT helps enterprises transition from one-time interactions with customers toward ongoing, sustainable relationships for which every new configuration opens opportunity for up-sell and cross-sell.

Transverse has won numerous awards for its innovation in billing, including Gartner's coveted "Cool Vendor" award, being named to the FierceWireless “Fierce 15,” as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine.  Having sharpened its metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.


Susana Schwartz
Director of Communications
+ 1 607.674.6890 (New York Office)



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