Optimum Business Announces Support for Small Business Saturday

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Encourages Consumers to Shop Small℠ on November 26, 2011

With more than 600,000 small businesses in the Tri-State Area, clearly they are vital to our communities and play a key role in the overall health of our economy.

Cablevision System Corporation’s Optimum Business today announced its participation in the second annual Small Business Saturday® on November 26, 2011. Small Business Saturday is a day for dedicating a portion of holiday shopping to local, independently owned small businesses. In support of the program, the company is engaging with employees and business customers through various tactics including web, newsletters and email to encourage consumers to shop small.

Optimum Business recognizes the importance of small businesses in the Tri-State Area, the jobs they help create and the culture they instill in local communities. According to the U.S. Small Business Administration, more than half of Americans either own or work for a small business and small businesses create 60-80 percent of new jobs in the country.

“With more than 600,000 small businesses in the Tri-State Area, clearly they are vital to our communities and play a key role in the overall health of our economy,” said Stephanie Anderson, vice president of commercial marketing for Cablevision. “First there was Black Friday. Then, there was Cyber Monday. And, now there is Small Business Saturday. We are happy to be part of this exciting initiative delivering on our commitment to help small businesses thrive and encourage everyone to pledge to ‘Shop Small’ this Saturday, November 26.”

For more information about how to get involved, the Small Business Saturday Coalition is driving consumers and business owners to http://www.facebook.com/ShopSmall.

Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and telecommunications companies. Its cable television operations provide a full suite of advanced communications services that include iO TV® digital television, Optimum Online® high-speed Internet, and Optimum Voice® digital voice, all over state-of-the-art cable systems that pass nearly 6 million households and businesses across the New York tri-state area and throughout four Western states. Cablevision’s telecommunications properties also include its Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island's leading daily newspaper, and amNewYork, the nation's most widely circulated free daily serving New York City. The company also owns and operates Clearview Cinemas throughout the New York tri-state area including the famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events. Additional information about Cablevision is available on the Web at http://www.cablevision.com.

November 26 marks the second annual Small Business Saturday®, a day to support the local businesses that help create jobs, boost the economy and preserve neighborhoods around the country. 1.5 million Facebook users, 130 public and private organizations, and 41 elected officials declared their support for Small Business Saturday last year. 100,000 small businesses downloaded SBS marketing materials, 10,000 businesses signed up for free Facebook advertising that ran on SBS and 200,000 Cardmembers registered their American Express Cards to receive a $25 statement credit when they shopped at a small business. In the first year, small retailers who accept the American Express Card saw a 28% increase in sales on Small Business Saturday.

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Charlstie Laytin Veith
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