LA MIRADA, CA (PRWEB) November 22, 2011
Ricardo Beverly Hills announced today the appointment of Paul S. Sarazin as Executive Vice President, reporting directly to CEO and President Robert Dodson. Mr. Sarazin has more than 30 years of management experience in the consumer goods sector. He has earned a reputation as a talented executive with a successful track record in building results-driven organizations, both domestically and internationally.
“We're pleased to welcome Paul to our team, where he will play a key role in the continued growth of Ricardo Beverly Hills,” said Robert Dodson, CEO and President of Ricardo Beverly Hills. “Paul has extensive solutions-based global business experience, coupled with an entrepreneurial talent that inspires creative organizational thinking and ideas. With Paul’s solid track record in creating new distribution channels and in motivating and directing management teams, we are confident he will help accelerate the growth and brand awareness of Ricardo Beverly Hills products.”
“Ricardo Beverly Hills is an established leader in the luggage industry, with over 30 years in the business. It is an exciting opportunity to join a dynamic organization that continues to grow in all areas, including the development of innovative new product lines and channels of distribution,” said Paul Sarazin. “It is an ideal fit for my background in creating strategic and tactical business plans aimed at increasing top line revenue, profit, market share and global brand awareness around the world .”
Mr. Sarazin most recently served as Executive Vice President of Sales, Dennis East International (DEI), where he was responsible for all sales strategies and implementation. He is credited with increasing sales by double-digit growth for each of the past three years, despite a difficult economic climate. Prior to his position at DEI, he was the President of The Robert Allen Group International, as well as the Executive Vice President of Global Sales. Before joining The Robert Allen Group, Mr. Sarazin held a 17 year tenure as a senior member of the management teams of both American Tourister and Samsonsite. Prior to Samsonite’s acquisition of American Tourister, Mr. Sarazin had P&L responsibility for American Tourister’s U.S. wholesale business, where he created key strategies that resulted in increased sales and distribution in department stores, mass merchants, warehouse clubs, catalog, international, military, premium, HSN and QVC. In addition, he developed and implemented cross-functional channel teams to support key customers. Following Samsonite’s acquisition of American Tourister, Mr. Sarazin oversaw all divisions and brands/U.S. wholesale as Samsonite’s Vice President of Sales, where he continued to grow new business via expanded distribution of product categories.
ABOUT RICARDO BEVERLY HILLS
One of the largest luggage companies in the United States, Ricardo Beverly Hills is celebrating more than 30 years in business and is an acknowledged fashion leader and trendsetter in the luggage industry. Recently named in National Geographic’s book, The Ten Best of Everything, the company remains committed to designing fresh, unique and innovative luggage collections that offer quality and value at affordable prices. Ricardo Beverly Hills was founded in 1978 by Richard Ricardo Gibbs, formerly a travel products salesman who identified a need for great looking luggage with superior performance capabilities. For more: http://www.ricardobeverlyhills.com.