Expands Exponentially

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Busy parents in the Greater Toronto Area (GTA) have been drawn in record numbers to’s expanded on-line presence because the website is an effective on-line reference for kid’s activities and programs, and deals with local businesses.

“The escalating number of hits to our site by parents needing relevant information to plan their kid’s lives affirms our expansion into the GTA,” said Cindy Fagen, founder and President of She notes that local advertisers are likewise flocking to the site, with 1400 small- and medium-sized businesses already in’s database of kid-friendly businesses.

Fagen says that parents are visiting in growing numbers because “they recognize that we are a valued partner as they search for accessible information from a single source on any kid-related question or subject. They repeat their positive experience by frequently returning to our site to get the inside scoop,” she explains. offers hyper-local, targeted content to a niche audience looking for ideas for family outings, planning kids’ activities and “deals & steals” from local area merchants., which came on-line in June 2009 in Montreal, plans to expand into other Canadian cities in the next year, including Calgary and Vancouver.

“We can replicate our business model in every city. There is no other provider in this space that can meet our ability to provide specific information tailored to parents seeking kid-friendly activities and real-time information,” Fagen says. She notes The Kid Scoop’s solves a “universal pain point: helping parents save time and money while finding the best options for their kids.” asks parents to sign-in to its site and register key information, including their children’s ages and specific interests, and their location or neighborhood. then delivers a customized plan with suitable activities that can be registered and paid for on-line. Each month, families receive updates with information customized to their interests via an e-newsletter, Your Scoop Update.

Fagen says that the Toronto market is especially well suited to because of the overwhelming number of options available to parents in the GTA. “We do the legwork for parents to make informed decisions on everything from lessons to child rearing. is more than a database; rather it is a platform that allows a parent to perform a variety of searches. It’s like having a personal assistant as your side,” she says.


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Cindy Fagen
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