Boston, MA (PRWEB) December 08, 2011
influencers@, an influence marketing agency, launched its new website today, a site designed to put a home-page web presence to its 18 to 30 year old word-of-mouth marketing campaigns.
With playful design and honed text, the site aims to showcase the skills needed to succeed in the new marketing paradigm. It was rough to steer marketing behavior before, but it’s near impossible now with fragmenting media, product proliferation and shortening attention spans. Leaning on traditional marketing strategies just won’t cut it anymore.
influencers@ fuses traditional marketing strategies with word-of-mouth guerilla tactics to create a new way forward: influence marketing. Instead of using focus groups as a crutch, the firm’s street teamers directly influence consumer behavior. The process is fast and delivers consumers with intent to buy who become brand loyalists. The firm has been hitting the streets and digital sites like Facebook and Twitter for six months and has reportedly turned a profit with word-of-mouth marketing campaigns for clients such as CollegeFest, Mr. Youth, SynecticsWorld and VOmax.
That’s because the firm is still within a college hoodie arm's leg length of the market it is trying to reach. It’s the latest venture for Spencer Bramson, a 22-year old college dropout who has racked up quick success as an entrepreneur. In his short career, he’s already notched some major victories working with ROCKSTAR Energy Drink and Playtex and his own companies, Buzz University and The Royal Apparel Company. This is Bramson’s third start-up, and he sets the playful tone for influencers@.
The firm’s team of 20 employees wears the same threads they promote, and burn the midnight oil guzzling the same energy drink they’re launching the next day. The office has an ample supply of Nerf guns, an inflatable pool and good tunes, not as a gimmick, but as a fundamental way of doing business. influencers@ marketers want to stay grounded with their audience and maintain the state of perpetual play that marketers need. The firm is poised to grab hold of a lion’s share of the $1.5 billion stake in the word-of-mouth marketing pot, and it again has put out the “Help Wanted” sign. Not bad work after six months work.
influencers@ is an influence marketing agency that increases brand awareness & boost sales through street and web marketing campaigns driven by our gen-y & gen-x community of influencers. Success stories include influence marketing campaigns for CollegeFest. Mr. Youth, SynecticsWorld and VOmax.
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