By including Salesforce and Melissa Data connectivity as part of our Desktop and Standard Edition product offerings, we put powerful and affordable tools into the hands of business users."
Michael Waclawiczek, VP Marketing
Burlington, MA (PRWEB) December 20, 2011
expressor software, a Massachusetts-based provider of simplified data integration software, today announced that it will make its latest version of the company’s flagship Data Integration Platform, expressor 3.5, generally available on Dec 23, 2011. The new release features powerful cloud integration with Melissa Data’s Data Quality Tools and Salesforce.com to provide comprehensive BI reporting and complete, scalable CRM integration with on-premises applications. To learn more about expressor 3.5, visit http://www.expressor-software.com or download Bloor Research’s latest report on expressor.
With expressor 3.5 customers can:
- Verify and enrich customer contact data via Melissa Data’s Web-based data quality tools for improved accuracy
- Map external source or target data formats to built-in and custom Salesforce record formats (objects) such as Leads, Contacts, Campaigns, and Accounts
- Migrate existing prospect and customer data from legacy systems and data stores into Salesforce
- Integrate and import data from various operational systems - such as order entry, HR, or accounting system - into Salesforce on a regular basis to enrich the data in Salesforce and keep it up-to-date
- Graphically extract Salesforce data and augment it with other data such as product and sales data for comprehensive BI reporting
expressor 3.5 now offers an integrated data quality solution that seamlessly connects with the Melissa Data Web based contact data verification and enrichment services, named WebSmart Suite. Users can connect to these services directly from expressor via data quality rules they add to their data transformation logic. To learn more about the expressor/Melissa Data solution, visit http://www.WEBSMARTexpress.com.
With Salesforce CRM integration, customers can automate the time-consuming process of cleansing, validating, transforming, and loading CRM data from multiple data sources into their Salesforce applications. The integration with Salesforce.com also enables users to easily extract and augment Salesforce data for more customized and comprehensive BI reports.
“expressor has always focused on ease of use and the Extension Framework that it has introduced with this release moves further in this direction. It is this Extension Framework that has enabled the development of integrations with SalesForce.com and Melissa Data and we can expect further such developments in the future. In addition, this makes it much easier for customers or partners to develop their own interfaces to favorite third party tools and products of their choice,” commented Philip Howard of Bloor Research.
“expressor 3.5 makes it easy to integrate with built-in and custom data objects that exist within Salesforce CRM applications, with no coding or scripting required,” said Dr. Michael Waclawiczek, VP of Marketing and Product Management of expressor software. “By including Salesforce and Melissa Data connectivity as part of our Desktop Edition and Standard Edition product offerings, we put powerful and affordable tools into the hands of business users enabling them to automate their business processes for integrating, managing, and reporting on CRM data.”
The new Salesforce.com and Melissa Data capabilities ship with expressor 3.5 Desktop Edition and Standard Edition. To download a trial version of expressor Desktop Edition, go to http://go.expressor-software.com/desktop-edition-etl-tool.hml.
expressor software delivers simplified data integration software that is easy to use, powerful, and affordable. Unlike traditional approaches, expressor is powered by an innovative metadata foundation that simplifies data mapping and enables reuse to improve time-to-value. With a rapidly growing community of over 15,000 unique users, expressor is helping organizations such as SKECHERS USA, American Tower, Viverae, Western World, LABVANTAGE, and BHI Energy integrate on-premises and cloud data sources with their business critical applications. For more information visit http://www.expressor-software.com or view our community forum at http://www.expressorCommunity.com.