Recent News Highlights the “Dark Side” of SEO

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Kenneth C. Wisnefski, Founder and CEO of WebiMax, offers his insights in to the unethical and illegal Black Hat SEO tactics that are plaguing the SEO industry.

There are thousands of search engine optimization (SEO) firms in the world that claim they are the “best of the best” and that they get their clients the optimum results (being in Google’s Top 10 search results). However, just as in any industry or line of work, there are the right and wrong ways of “getting the job done”. Highlighted by recent news that broke on February 12, 2011, in which retailer JCPenneys was reproached by Google for using “black hat SEO” tactics to populate the Top 5 search results for terms having little to do with the company; this brings to light the use of “black hat” tactics in SEO. This is similar to how Enron Inc. brought light to faulty accounting procedures which eventually led to the Sarbanes-Oxley Act of 2002.

“The SEO industry has unfortunately been an industry that has gotten somewhat of a bad name because of unscrupulous firms that utilize questionable techniques to help improve the online visibility of their clients”, says Kenneth C. Wisnefski, Founder and CEO of WebiMax. “The notion that all search engine optimization firms utilize these sorts of tactics is simply untrue. Do your due diligence on the potential SEO vendor you are interested in working with and ask them to provide transparency in to the strategy they are going to utilize to increase your natural search rankings. If they can’t provide a detailed strategy, my suggestion would be to avoid them”.

As the competition for visibility on search engines have heated up over time, the focus of all businesses is to achieve high ranking results. In an industry that is somewhat unregulated, the firm, provides an independent overview of which natural search firms are deemed the best and recognizes WebiMax as the leading natural search provider. “The accolade of being #1 is certainly an honor. What I take the most pride in is the fact we have been able to provide our clients with substantial increases in their natural search results and maintained a very high level of ethics in achieving these accomplishments”, stated Wisnefski. “Having integrity in our industry is something that I feel helps you stand out from the competition”. is an industry leader in search engine optimization and offers a full suite of online marketing services. With over 125 U.S. based employees, WebiMax helps its clients grow their businesses by working closely with them as a strategic partner to ensure they reach their organizational objectives whether it is increasing sales, boosting their lead generation efforts, or creating a unique customer experience on their website. Visit ( for more information.


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