GBK (GBK Productions) To Host a Gift Lounge in Honor of the 2011 Academy Awards Nominees and Presenters

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**Featuring Luxury Gifts and Services, and a Charitable Focus

GBK ( - the luxury lifestyle gift lounge and special events company, will honor the 2011 Academy Awards Nominees and Presenters with its Annual Gift Lounge on February 25th and 26th at W Hollywood from 11:00 am – 6:00pm. GBK, the recipient of multiple BizBash’s Award for “Best Gift Bag,” will offer its exclusive list of invited celebrities, VIPs, and Media an opportunity to enjoy a luxurious environment with gifts, refreshments, and charity fundraising.

The 2011 Academy Award Nominees and Presenters will receive goods and services ranging from exotic travel destinations to luxury goods and products, and will be pampered with a variety of services. The honored guests not only include this year’s Nominees and Presenters, but a selection of incredible charities to continue GBK’s efforts to make charitable fundraising a component of every event. Close to $19,000 in cash has been raised for charity thus far with pre-gift lounge fundraising efforts and that number is expected to exceed $40,000 with a portion of proceeds from the event being donated. Each charity present will also receive a gift bag valued at more than $30,000 to auction off for their causes. This year’s charities include: City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases; American Red Cross, a humanitarian organization lead by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, provides relief to victims of disasters and helps people prevent, prepare for and respond to emergencies; and A New Way of Life, an organization committed to breaking the cycle of incarceration and addiction for women and girls so they can live happy lives.

An array of unique gifts are expected to fill the gift lounge including: Zamani Retreat Kempinski, offering a 7 night all inclusive Health Package in Africa’s Prime Holistic Health Retreat worth $10,000; Ematic, providing their Ematic 4GB Video MP3 Player that plays music and videos, takes photos, shoots video and more; Caribbean Living Magazine, providing guests with a 1 week stay in the Caribbean; SENSA® Weight-Loss System, one of the event’s honored Presenting Sponsors, providing their SENSA® Quench – a low calorie, sugar-free powerful nutrient blend of antioxidants, vitamins, and green tea that give you all the energy you need while quenching your thirst; and from Presenting Sponsor ComforPedic by Simmons - ComforPedic Mystic mattress and ComforPedic Free Spirit pillow, part of the ComforPedic by Simmons™ collection featuring NXG® Advanced Memory Foam which offers consistent contouring, heat dissipation and quick recovery for ultimate comfort.

On the beauty front, celebrity-favorite RevitaLash will be on site offering their well known eyelash conditioner that lengthens and thickens eye lashes, as well as their new hair product called Hair by RevitaLash, and RevitaLash Mascara; all natural “rejuvenate” daily moisturizer and “soothe” a spot treatment for minor skin irritations from Diane Lai; TEI Spa, offering a selection of their facial spa devices developed for professional estheticians and for home use; Consultation and full styling services by Angus Mitchell, owner of the Angus Mitchell Salon in Beverly Hills and co-owner of The Paul Mitchell Hair Care systems; beauty products from Ziba Beauty, the global leader in brow and body artistry; runway nail colors and innovative manicure and pedicure products as well as on site manicures from Julep; skincare and cosmetics from Arbonne, a premium brand with a Swiss heritage featuring health and wellness products that are healthy, botanically based and inspired by nature; glitter tattoo kits and certificates for a 2 hour Glitter Tattoo Party by Glimmer Body Art; DECLÉOR Paris, the Cosmetic Aromatherapy Expert for over 35 years, offering their Aroma White C+ Extreme Brightening Essence for women and Men Skincare Smooth Shave Foam; Cadillac Ladies Line and Cadillac Black for men from Cadillac Fragrances – Beauty Contact, Inc.; NYR Organic, a direct sales branch of Neal’s Yard Remedies, providing natural and organic face care, body care and cosmetics for men and women; basicare, high quality top-to-toe personal care products such as Manicure, Pedicure, Bath, Hair, and Travel Gift accessory.

Fashion and Jewelry will make their mark on this luxury event, including beautiful gifts from: William Rast Eyewear; European inspired, high quality children’s shoes from Umi Children’s Shoes; water-resistant, colorful and easy to wear watches from RumbaTime; PureToes, the world’s leading fashion forward Yoga and Pilates footcovers that provide non-slip traction and anti-micobial protection; a unique bathing suit brand, PITAHAYA SWIMSUITS, that features the MOLA appliqué hand made by Indeginous Colombian Ole-Tule(kuna); luxury hand-crafted purses from Felicity, LLC; premium diamond watches from Just Bling Watches; diamonds and hand-made keepsake bracelets and necklaces from Diamonds by Donna; 020608 tears of bleu/black line, a lifestyle brand with authentic denim being the core for men, women and kids; a selection of clothing from CAbi, Carol Anderson by invitation, Spring 2011 collection; Peace Cord™, a bracelet hand-woven by women in Afghanistan from parachute cord and military buttons;        

Other fantastic sponsors include Kefty Home Gym, on site offering their customized new portable fitness tool with over 300 exercises; Bardes Interiors – a two hour in-home design consultation; Maze Home Store, a comprehensive source for home design offering a Maggie Wilson Leather Bracelet keyring and $100 gift card; Exclusive Sedan Service, delivering celebrities in style and offering gift certificates towards chauffeured luxury ground transportation; Yakult – gift certificates for free home delivery of Yakult, the world’s premier probiotic company; Far North Wellness, providing their far infrared sauna; Nano Magnetics, a developer of innovative products that reignite our passion for play; Naked, a book by Dr. Leslie Masters creator of Masters Clinic; MegaFood, providing a collection of MegaFood premium whole food supplements and a SIGG water bottle; and GlyMed Plus® Advanced Aesthetics.

Guests will enjoy sweets and treats from the lounge’s gourmet sponsors, including: Galloping Cow Fine Food offering a gift box of 6 assorted pepper jellies handcrafted in Nova Scotia; Bota Box, providing their original environmentally friendly premium 3L wine box; handmade dark chocolate fudge truffles from Cocopotamus Chocolate; Cookies for a Koz, freshly baked gourmet cookies with a percentage of all sales that go to Starlight Foundation; and Baker Street Bakery, the leading Canadian manufacturer of gourmet desserts, featuring their Baker Street 3.5” Apple Pie; Hansen Cakes showcasing their masterpiece Oscars themed cake.

For more information about American Red Cross, go to
For more information about City of Hope, go to
For more information about A New Way of Life, go to    

GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to


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Carla Domen
GBK Productions, LLC
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