Backbone and Pirate! to Demonstrate “Invisible” Digital Music Delivery to College Internet Radio Network Stations at SxSW

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Backbone announces automatic new-music delivery for student radio stations, expected to result in more air play for emerging recording artists. Also, Free College Internet Radio Start Up Guide, and publication of network Internet stations into RadioTime Internet directories and devices.

The new auto-delivery service is perfect for college radio stations like us

Backbone Networks Corporation today announced that it has teamed with Pirate! Promotions to enable automatic, “invisible” music delivery to radio stations using the Backbone Networks’ Internet automation infrastructure. The new service is being rolled out this week as Pirate! begins populating the music library databases of stations on the IBS Student Radio Network (IBS-SRN) by Backbone with new music, without the need for any station processing or physical CD delivery. Both companies believe that recording artists will be the ultimate beneficiaries of this process.

Backbone also announced that its IBS-SRN member stations will be listed in the Internet directories, enabling play by TuneIn players and other Internet radio receiver devices. Both new capabilities will be demonstrated at Backbone Networks’ Stand #562 at the South By Southwest (SxSW) Conference in Austin, TX, March 14-17, 2011.

According to Steve Theo of Pirate! “Following the success we’ve seen in implementing our music delivery downloads page, we think automatic delivery will make things even easier for stations. Since last week we have been automatically populating select stations in the IBS/Backbone Student Radio Network with all of our new music. Each week we're adding new files, and when stations opt-in they get new music delivered right into their database without any downloading, ripping, processing, etc. It's a seamless process for the station, and they can still choose to add/pass on any songs they like/dislike.”

So far, Theo adds, the service concept is getting positive reviews. Cedric Watson, Technical Administrator for WLIU-BK, Long Island University’s Brooklyn Campus, observes "Traditionally, college radio was the Mecca for bringing New Music to the masses. This tradition has been dying over the years. The innovators at Backbone have once again stepped up with the introduction of the New Music Delivery System. This may very well bring college radio back to its roots."

"The new auto-delivery service is perfect for college radio stations like us,” comments Josh Robinson, General Manager of Oklahoma State University’s KXZY Radio. “We receive about 40 CDs through snail mail everyday, along with hundreds of emails each week from promoters on new releases and upcoming bands. So it can be a daunting task for any music director, especially when you have just one. The auto-delivery feature is a step in the right direction for Internet radio. Listeners want music as soon as it is released (or earlier) and the only way to compete is to make the system automatic. It still, however, provides us with the means of screening new music and placing the songs we want in our rotation. The system is really a means to keep everything in one organized location."

It is envisioned that recording artists will benefit the most from this process, since their music will “magically appear” in stations’ music libraries, making it easier to find air play. In addition, the Backbone technology provides listener demographics reporting for stations and metrics for Pirate! to supply to its artists and labels, including geographic hot spots where artists’ popularity is high.

Free Internet Radio Station Start Up Guide
Backbone also announced availability of a free downloadable Start Up Guide for colleges and high schools planning to create or improve their Internet radio presence. Called “The New Breed of College (and High School) Internet Radio — Surviving the Dinosaur”, the guide investigates why terrestrial radio is now collapsing and how schools can capitalize on the opportunity with Internet radio channels. The guide discusses objectives, technical models and financial comparisons to help schools, their administrations and advisors and their students make informed decisions about creating and/or operating stations and the networks they might join.

About Pirate!
Pirate! is a team of music industry professionals (and more importantly fans) who strive to be the best independent music and marketing team there is. Pirate! is a music promotion, public relations, marketing and management company who works with artists, brands, record labels and others to promote their music / product / service to radio stations / writers / bloggers / tastemakers across North America. Pirate! specializes in college and non-commercial radio promotion, commercial specialty promotion, tastemaker marketing and artist tour support.

About Backbone
Founded in 1990, Backbone Networks Corporation has its roots in developing television and radio software, especially content production and delivery applications. Its founders are pioneers in developing technology for the broadcasting industry. They have supplied software and systems for some of the highest profile broadcasters and their events. Backbone operates the IBS Student Radio Network, a joint effort with the Intercollegiate Broadcasting System, a trusted resource for college radio, TV, webcasting and high school radio for over 70 years with more than 1,000 members in the USA.

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