Saugatuck CEO McNee to Highlight New Research at the All About the Cloud Conference

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Featured presentation to focus on emerging Cloud IT and Cloud Business strategies.

Today’s economic situation continues to favor the Cloud, driven by businesses reshaping themselves in the wake of the recent downturn. The Cloud – including SaaS, PaaS, IaaS and Cloud Services – will drive increasing business and IT activity, resulting in hybrid architectures to manage, and a new Cloud IT mission. However, equally important is how the Cloud is helping to transform business and drive revenue through the creation of new Cloud-enabled business services.

The broad and deep market impact of these issues is at the core of new research by Saugatuck Technology which will be unveiled by Saugatuck’s founder and CEO Bill McNee at the upcoming All About the Cloud conference. Co-produced by the Software & Information Industry Association (SIIA) and OpSource, the conference will be held May 23-26, 2011 at the Palace Hotel in San Francisco, CA.

On May 25th, 2011, McNee will highlight some of the key trends driving the adoption of cloud business strategies in a mid-morning featured presentation entitled “The Rise of Cloud IT and Cloud Business.” In addition to sharing some of Saugatuck’s latest research, market models and frameworks, he will also highlight some best practice insights from early-adopters concerning how best to profit from new Cloud investments, while avoiding pitfalls.

“Saugatuck is again delighted to participate as a speaker at the software industry’s most comprehensive ISV Cloud Computing conference,” shared McNee. “We are also pleased to again be joining forces with the software division of the SIIA as an ongoing Research / Industry Partner, in support of its mission of helping member companies brainstorm, collaborate, and discuss the industry's latest and most pressing challenges.”

For more information on the conference, please visit

About Saugatuck Technology
Saugatuck Technology, Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including Software-as-a-Service (SaaS), Cloud Infrastructure, Social Computing, Mobility and Advanced Analytics, among others. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Falmouth, MA, Santa Clara, CA and in Frankfurt, Germany. For more information, please visit or call +1.203.454.3900.

To request a briefing with our analysts, contact: chris.macgregor(at)saugatucktechnology(dot)com.

To learn more about Saugatuck's upcoming Cloud Business Summit, a unique 1-day invitation-only event to be held May 10th, 2011 in New York City, go to:

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Chris MacGregor
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