Rich Dad Author Robert Kiyosaki Releases Unfair Advantage Book During Financial Literacy Month

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Just in time for Financial Literacy Month (April), Rich Dad Poor Dad Author Robert Kiyosaki releases his newest book: “Unfair Advantage – The Power of Financial Education” ( With the world recovering from the Great Recession, the value of the dollar dropping and the middle class shrinking, people are looking for financial answers. Whether it’s investing in real estate, commodities or businesses, Kiyosaki shares 5 Unfair Advantages that can be gained through The Power of Financial Education. The subtitle of the book, “What Schools Will Never Teach You About Money,” emphasizes Kiyosaki’s long-held belief in the breakdown of the school system when it comes to financial education. “Unfair Advantage” is now available in print format, eBook and enhanced eBook with embedded video and news clips (Kiyosaki’s first enhanced eBook ever.)

Within hours of its official release, Robert Kiyosaki’s new book, “Unfair Advantage” topped Amazon’s list of Business Bestsellers last week as the world searches for financial answers. As a global financial education advocate, Kiyosaki has written 18 books and teaches worldwide. Kiyosaki explains, “It’s unlikely that any one of us can change Barack Obama… or that Fed Chairman Ben Bernanke will take our calls… or that we can influence the decisions of the World Bank or a multinational corporation that’s sending jobs outside the United States.” In “Unfair Advantage,” the best-selling author “challenges people to invest in the one thing they can control: themselves.” Kiyosaki explains, “The format is simple and easy to understand….You’ll understand how debt and taxes make the rich richer where debt and taxes make the poor poor…It’s all about the knowledge you put in your head.”

Best known as the outspoken author of Rich Dad Poor Dad, Kiyosaki challenged the world to entertain a new point of view when he taught, in 1997, that ‘your house is not an asset.’ Today, millions owe more on their homes than their home is worth and Bank of America agrees. On the same day that “Unfair Advantage” launched, Bank of America CEO Brian Moynihan shared at the 2011 National Association of Attorneys General conference, "It's sobering to think, but some people shouldn't be thinking of (their home) as an asset,…They should be thinking of it as a great place to live." Kiyosaki’s new book provides the answers for how to invest wisely in real estate, commodities and businesses by getting educated, watching the trends, and building or buying assets that generate positive cashflow.

A life-long advocate of education and personal development – and an avid student of history – Kiyosaki believes that a rich life, a life that is fulfilling emotionally, spiritually and financially, is within everyone’s grasp… if the person is willing to do what it takes to realize their goals and dreams. Easier said than done, Kiyosaki admits – but doable, nonetheless, for those who commit and take action. By simply investing in financial knowledge, investors can make debt and taxes advantages versus disadvantages. “It’s financial education that gives you the knowledge and power to make changes in your life,” Kiyosaki says, and believes that “Unfair Advantage” offers new ideas and new solutions for volatile and unsettling – often frightening – economic climate in which we live. Without financial education the average person, middle class or poor, cannot comprehend how debt and taxes can be used to create wealth. The rich, on the other hand, have leveraged these financial tools to their advantage for centuries.

On the heels of his 2010 "New York Times" bestseller “Conspiracy of the Rich,” Kiyosaki’s new book takes a new and hard-hitting look at the factors that impact people from all walks of life as they struggle to cope with change and challenges that impact their financial lives. In “Unfair Advantage,” Kiyosaki reveals the 5 unfair advantages that people everywhere can learn to use as their unfair advantages: Knowledge, Taxes, Debt, Risk and Compensation. As Robert Kiyosaki explains, “The crisis is not over. The worst is yet to come so get on to this book, and prepare for a rough future, but a prosperous future if you have the right financial education.”

About Robert Kiyosaki
Best known as the author of Rich Dad Poor Dad – the #1 personal finance book of all time – Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator and investor who believes the world needs more entrepreneurs. With perspectives on money and investing that often contradict conventional wisdom, Robert has earned a reputation for straight talk, irreverence and courage.

About The Rich Dad Company         
A global education company, The Rich Dad Company’s mission is to elevate the financial well-being of humanity. Rich Dad is committed to improving the awareness of and opportunities for improved financial literacy for adults and children around the world. The mission of The Rich Dad Company is one of courage – courage to question and challenge the status quo and to refuse to accept ‘traditional’ thinking and answers as the only answers.

Unfair Advantage – The Power of Financial Education
What Schools Will Never Teach You About Money
On Sale Date: April 12, 2011

Media Contact:
Mona Gambetta
The Rich Dad Company                                    

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