Tourism Authority of Thailand Launches New International Campaign “The Most Amazing Show On Earth”

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Every journey has a story, and the Tourism Authority of Thailand is calling upon past visitors to share their stories of Thailand in its latest campaign for a chance to win a cash prize and become the inspiration for a film.

In the recruitment phase of the campaign, the Tourism Authority of Thailand has sent out an open call for submissions. From April 8 onwards, TAT will be accepting submissions of “Amazing Moments”, or unique stories from anyone who has visited Thailand in the form of photo essays. By logging on to, users can upload their photos or sync it to an album on Facebook, mark the regions/provinces to map out their journeys, add descriptions, and share the story with others via social media. These moments will then be collected and shown as part of “The Most Amazing Show On Earth”, a website where visitors can browse stories of Thailand from all over the world. By capturing real stories from real visitors, the TAT hopes to be able to give prospective visitors a diverse and realistic portrait of tourism of the whole country through the eyes of other visitors rather than an organization.

In the second phase, TAT will develop a film inspired by the submissions. The film will be divided into short episodes to be broadcasted online, with each episode featuring different regions and provinces in Thailand and a sample of the experiences they can offer. In addition, the film will involve online participants further by allowing viewers of each episode to tag gifts related to each particular episode for a chance to win the gifts and have them delivered to a physical mailing address. The film is set to be released worldwide at on 8th April, 2011.

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