Royal Asscher Unveils Limited Edition Orange Floating Diamond Ring To Honor Being Named The Only Jeweler In The World To Hold The “Royal” Title

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This title will endure for 25 years, and further solidify Royal Asscher’s position as the traditional jeweler to worldwide Royal Families including that of Great Britain, The Netherlands & Japan.

The Royal Asscher Diamond Company, which was founded in 1854 and remains a powerful story of a family legacy, prides itself on its time honored reputation for innovation and the finest excellence and ethical standards within the diamond and fine jewelry world. The company is known for its unique craftsmanship and signature diamond, the Royal Asscher® Cut, which is protected by a worldwide patent secondary to its unique nature.

In honor of Royal Asscher receiving the ‘’Royal’’ title for the next 25 years in acknowledgement of the company’s leading role in the diamond industry by Her Majesty the Queen of The Netherlands, Royal Asscher has released a special edition Stars of Africa ring with floating orange diamonds. The ring has orange diamonds as this is the national color of The Netherlands and as a tribute to the Royal House of Orange-Nassau.

The company previously received the rare privilege of a “Royal” title by Her Majesty Queen Juliana of The Netherlands in 1980. In 2011, the “Royal” title was extended to the Asscher family once again.

Only 55 rings are being created for this limited collection. The celebratory orange and white diamonds are set in 18k white gold, and consumers can choose from a medium or large version. Both sizes have 0.55 carats of white diamonds on the shank of the ring. Floating in the medium size ring is .60 carats of orange diamonds, and the large version has an impressive 1.55 carats of orange diamonds.

The limited edition rings are part of the Stars of Africa collection which showcases floating diamonds, a refreshingly modern twist on the classic diamond ring. The Diamonds are encased in a fluid-filled dome, and they dance, float and fall freely - like snowflakes in a snow globe. The Stars of Africa collection has more than just aesthetic appeal; there is an underlying beauty as well: The collection benefits Royal Asscher’s Africa-focused fundraising initiative, Stars of Africa.

After spending time in conjunction with global non-governmental organizations assessing the needs in Sierra Leone, Lita Asscher concluded that the Stars of Africa project should ultimately focus on the cornerstones of society: health, education, economic stability and societal relationships. The Stars of Africa initiative seeks to create tangible differences in all of these areas, directly supporting the people who need the most help.

Child sponsorships (so that children can stop working and eat well, attend school and receive healthcare), micro-grants to families (toward things like breeding livestock and chickens as a source of renewable income and food), and fostering diplomatic discussions between community leaders and stakeholders (such as chiefs and mine officials) are just a few of the ways this initiative has provided hope and optimism to the Third World.

Royal Asscher’s dedication to charitable giving has garnered many dedicated celebrity followers including Megan Fox, Kate Bosworth, Kat Graham, Reba McEntire, Serena Williams and Sofia Vergara, who are just a few of the many names who have been seen wearing Royal Asscher on the Red Carpet.

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Kate Bedrick
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