Aikens Group, Winchester, VA, Launches New Approach to Networking Through Second Year Community Discount Card Program Spotlighting Commercial Tenants and Business Partners

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The Aikens Group is taking an aggressive approach to building strong relationships. After a successful first year campaign, Aikens is creating a market campaign for 2011 that will give each of Aikens Group’s commercial tenants exposure to a targeted audience. The Community Network's goal is to provide exposure of their tenant’s businesses to over 5000 business partners, commercial tenants, apartment tenants, and employees over Virginia and West Virginia regional economic area.

The Aikens Group is taking an aggressive marketing approach to building strong relationships. 2011 marks eighty years of doing business in the Shenandoah Valley. Success has come thru the strong relationships Aikens Group has built with their customers. By creating a market campaign called Aikens Group Community Network, Aikens Group is reaching out to their commercial tenants, business partners, apartment tenants, and employees over Virginia and West Virginia regional economic area.

Beginning in 2011, Aikens Group will continue and expand the Aikens Community Network to include:

  •     Aikens Friends and Family Rate offering discounts to local hotels to its employees, apartment tenants and select business partners for discounted room accommodations.
  •     Aikens Group Discount Card offering discounts from their apartment tenants and commercial lessees businesses to anyone who is a partner with Aikens Group.
  •     Apartment Welcome Baskets are given to anyone who visits our apartment complexes. These baskets include incentives, promotions from our Aikens Group business partners and many others. Once an apartment lease is signed the new tenants will then qualify to receive an Aikens Group Discount Card. This card is good for one year.
  •     Aikens E Newsletters are available to tenants and lessees to highlight their business and permit them to offer a promotion or coupon.

Following the lead of other large businesses, there is a new approach to sells which involves reaching out and giving to receive. The goal of the card is to drive business to our Aikens Group Partners. The card offers discounts from restaurants including Rita's Ice, Hoss Steak and Seafood House, Burger King and Papa Johns -- all our commercial tenants. It also includes retail stores including Beauty Salons, Sporting Goods, Yoga Studio's and Daycare Centers as well as the eight hotels that Aikens Group owns. It also includes H & W Construction and Crane Services, a division of Aikens Group.

All four of these avenues offer free marketing opportunities to Aikens Group Family of Businesses. Not only do the employees, tenants, and lessees get to take advantage of these discounts, our hotel managers and front desk staff are educated about who are our partners so if the opportunity presents itself, another marketing opportunity called “word of mouth” is offered.
If you would like more information - visit The Aikens Group.


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Nancy Craun
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