BlogFrog Automates Conversation Economy

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Industry’s First Conversational Marketing Platform Offers Brands An Effective Way to Jumpstart Conversations with Millions of Women Online

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We are going above and beyond just connecting brands with influential mom bloggers. We offer brands a way initiate conversations with consumers and their peers, participate authentically, and automatically scale that conversation to reach millions.

Until now, brands wanting to tap the influential power of bloggers to increase online awareness were limited to pitching individual bloggers to post about their products and crossing their fingers that readers were actually engaging. And even if engagement happened, the conversation was missing two key ingredients needed by brands for large-scale online influence: authentic participation by the brand and automated distribution across the web.

Today BlogFrog, the largest network of mom blogs on the web, is solving that predicament with Sponsored Conversations, the company’s automated conversational marketing platform. BlogFrog’s network of women/mom bloggers includes 75,000 members that reach over 6 million moms each month.

BlogFrog’s Sponsored Conversations helps consumer brands spark meaningful conversations among thousands of women online to maximize visibility, drive web traffic and increase viral social buzz. By engaging with content-generating customers where they already live (on blogs), brands have more power to mobilize these influencers.

BlogFrog works with select mom-friendly brands to create conversational marketing campaigns that resonate with women peers online. This is how it works:

1.    Top bloggers post brand-initiated conversations on their blogs via a web-based Sponsored Conversation interface.
2.    Posts and reader comments are captured, aggregated, and curated to a branded hub page that is completely “wigitized,” which allows brands and bloggers to publish on any website, blog, or Facebook page.
3.    A conversational ad unit distributes the conversation to millions across the web.

“We are going above and beyond just connecting brands with influential mom bloggers,” said Rustin Banks, Co-Founder and CEO of BlogFrog, Inc. “Research shows that 90 percent of all customer conversations never touch the organization itself. We offer brands a way initiate conversations with consumers and their peers, participate authentically, and automatically scale that conversation to reach millions.”

Kenmore, one of the top selling home appliance companies on the market, is utilizing BlogFrog Sponsored Conversations to enhance customer engagement and build personal relationships with smart moms everywhere.

For this 2-month-long campaign, BlogFrog has 40 top mom bloggers with a cumulative readership of 3 million women/moms lead the conversations by first publishing their personal anecdotes. From raising children to convincing their husbands to dress better, the bloggers spark fun and meaningful conversations among their readers with Kenmore. Responding via BlogFrog’s Sponsored Conversations widget, thousands of stories from across the blogosphere are collected on one branded hub page resulting in realtime, measurable conversational marketing. Additionally, BlogFrog is amplifying Kenmore’s conversation by automatically distributing conversational ad units featuring real women’s responses and photos across its’ expansive network and across the web.

“Kenmore is asking women to share their biggest lifestyle challenges vis-à-vis looking after their family, cooking, health, entertainment and time management,” said Rich Goldsmith, social media manager, Kenmore. “Ultimately, we aim to position products as solutions to make moms’ lives easier.”

In addition to Kenmore, major consumer brands like International Delight, LivingSocial, and Hallmark are using BlogFrog’s brand engagement solutions to form lasting, influential relationships with online power-moms. BlogFrog enables interest-based niche communities and provides brands with scalable ways to engage with those highly-targeted audiences. Engagement solutions include topical Brand Communities, Sponsored Conversations, and niche community advertising. BlogFrog not only connects brands with top tier women bloggers and millions of every-day women and moms, the company’s technology platform allows marketers to measure, scale, and amplify social media appeal.


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Courtney Walsh
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