Twitter 101: Meteor Solutions to Share Insights on the Real-Time Web at Digital Hollywood Spring 2011

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Ben Straley, CEO of Meteor Solutions, to join expert panel at Digital Hollywood Spring to be held May 2-5, 2011 in Marina del Rey, California

Meteor Solutions, provider of the leading social audience marketing suite, today announced that CEO and co-founder Ben Straley will join a panel discussion at Digital Hollywood Spring, to be held May 2-5, 2011 in Marina del Rey, California. Straley will join leading advertising and media executives from Technorati, Bravo Digital Media, The Nielsen Company, and WDCW on a panel entitled “The Social Media Primer – Using Twitter – The Real Time Web – Content, Communication, Advertising”. The panel takes place on Thursday, May 5th from 9:30AM - 10:45AM at The Ritz Carlton Hotel in Marina Del Rey.

Panelists will discuss how marketers can successfully leverage Twitter to reach specific audiences, engage with influencers, and increase advertising ROI. Straley will outline practical strategies for using Twitter as a communications and advertising platform, while not alienating followers. As part of the panel, Straley will provide Twitter best practices from Meteor’s social media strategy work with some of the world’s top brands including MTV Networks, AT&T, and Microsoft.

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About Meteor Solutions:
Meteor Solutions’ Social Audience Marketing Suite (SAMS) enables brands to identify and activate their own influencers and biggest fans in real-time. Meteor's technology platform is powered by the company's patent-pending Tag &Trace™ engine, which tracks content as it is passed-along and identifies the social audience that the shared content reaches. Using the Meteor Social Audience Marketing suite, brands can reach social audiences with relevant content and targeted advertising; activate influencers to share this content across their social graph in exchange for special rewards; and measure and optimize campaign performance with best-of-breed analytics. Meteor Solutions’ customers include a growing number of the world’s leading global brands and agencies including Microsoft, AT&T, MTV Networks, Wunderman, MEC, Hill Holiday, Razorfish and others. Meteor Solutions is a privately held company based in Seattle, Washington.


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Kristi Essick
Linked Communications
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