East Coast Beer Co. Completes Distribution in New Jersey

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Beach Haus® Classic American Pilsner can now be found throughout the state of New Jersey.

Closing in on the entire state, East Coast Beer Co. founders and creators of the original Jersey Shore beer, Beach Haus®, can now be found in every county in New Jersey. Brian Ciriaco and John Merklin just started working with Konrad Beer Distributors, Inc. in Deptford, New Jersey. This partnership will add Camden and Gloucester counties to complete the distribution of Beach Haus® Classic American Pilsner throughout the state.

“We are thrilled to be working with Konrad Beer Distributors,” said John Merklin, co-founder of East Coast Beer Co. “Folks in the industry have had nothing but high praises for them and now that we are working with them we can see why. They are a very personable and dedicated bunch and we are already seeing very good results from their efforts. It is clear to us that the brand is in very good hands with Konrad Beer.”

The Facts:
WHO: East Coast Beer Co. forms partnership for distribution with Konrad Beer Distributors, Inc.
WHAT: Launch of Beach Haus® Classic American Pilsner in Camden and Gloucester Counties
WHERE: Retailers in Camden and Gloucester Counties

Since 1943 and for the last three generations, the Konrad family business has been the distributor for Camden and Gloucester counties. Starting out as Laurel Beverage and changing its name to Konrad Beer Distributors in 1967, Herb Konrad, Sr. and Herb Konrad, Jr. have been serving these counties, focusing on carrying a large, diverse portfolio of beers for niche markets. Although the company doesn’t carry every style of every brand, it tends to carry the unique, high-quality products that offer more than just a brand, but a partnership with the company.

Konrad is keying off Beach Haus® Classic American Pilsner concentrating on being a pit-stop between Philadelphia and the Jersey Shore, boasting ‘you don’t have to be at the shore to enjoy it.’

“They [Brian and John] are absolutely great,” said Herb Konrad, Jr. “Their energy level is unbelievable so far and they have done a great job with their brand, while also being a good partner.”

Aspiring to become a staple of the Jersey Shore, two local guys are realizing their dream, fueling their love of craft beer and the Jersey Shore. It’s in the Haus!

For more information, visit http://www.beachhausbeer.com.

About East Coast Beer Co. – Established in 2007, Point Pleasant, New Jersey based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Pouring onto the scene in Summer 2010, East Coast Beer Co. introduced Beach Haus Classic American Pilsner (CAP) – which is crafted to pay homage to those early German-American brewers and the CAP style they created. East Coast Beer Co. will continue to explore and fuel their love of craft beer by cultivating and developing new brews in the future. It’s in the Haus! For more information on ECBC or Beach Haus, visit http://www.beachhausbeer.com.

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