Atcore Systems Announces Executive VP of Sales, Rob Berry

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Atcore Systems has named Rob Berry as Executive Vice President of Sales, and the company’s Chief Sales Officer. Berry will lead the company’s marketing, sales practices, competencies, marketing services and the Atcore Systems brand.

Rob Berry brings Atcore Systems an impressive 20 years of proven experience helping businesses apply innovative sales and marketing techniques and winning strategies in order to improve performance and drive sales. Having helped a variety of companies transform into growing, profitable organizations, Berry has a track record of success in diverse, competitive environments and is the proud recipient of several industry awards. He has appeared as a guest on programs like CNN, Fox News, ABC News Tonight and the CBS Early show.

Berry’s number of accomplishments also include penetrating and building new markets, driving sales and improving market positioning for both startup and growth organizations. He has profound experience in negotiating major deals and partnerships with Fortune 500 companies.

“Atcore Systems has aggressive goals to grow it’s business in North America. I believe Rob will thrive in this position,” said Josh Sweeney, CEO of Atcore Systems. “Atcore Systems have proven their capabilities as a leader in the industry. They are now in a position for explosive growth and I’m excited to help drive sales through the roof,” says Berry. Berry brings decades of sales and marketing business experience to his new position including former positions as the Vice President of Sales for Donnelly Communications, Vice President of Sales & Marketing for NCS and Vice President of Sales and Marketing for the Sertec Corporation.

ATCORE Systems is a software consulting firm that specializes in implementing solutions to help businesses attract prospects, convert prospects to customers and retain the most profitable customers. It is the premier SugarCRM consulting company in the Southeast focusing on assisting other consultants and companies maximize revenue and increase net profit. ATCORE Systems is a proponent of educating the business community on CRM best practices through consulting, speaking, networking and facilitating events. More information can be found at

If you’d like more information on this topic, please email Josh Sweeney at jsweeney(at)atcoresystems(dot)com or Rob Berry at rberry(at)atcoresystems(dot)com


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Josh Sweeney
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