mobileStorm Expands Executive Team; Enhances Capabilities to Support Additional Enterprise-Level Healthcare and Marketing Organizations

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mobileStorm adds new talent to its executive team to boost its internal capabilities in Client Services, Product Development, and Sales Management.

mobileStorm (, recently celebrating 11 years of mobile communication services and technology, announced that it has added three new members to its executive team. These associates build on the leadership of mobileStorm’s CEO, Jared Reitzin, and create two new department heads for Product Development and Client Services, as well as create new leadership in Sales.

The most recent addition is Gary Holderby, who joined mobileStorm as Vice President of Client Services in January. In the first quarter alone, Gary has improved revenue from client retention by 40% over the same quarter in 2010. His impressive performance at mobileStorm is a result of 25 years of leadership experience in customer service, strategic accounts, professional services, and operations. Prior to joining mobileStorm, Mr. Holderby served as Director of Client Services for The CMI Group, a financial services company servicing multiple industries including both healthcare & entertainment. Before CMI, Gary enjoyed a 13-year career with Qualcomm where he held multiple key management roles in early phase development of world-class mobile messaging strategies for their Client Services department. He attended the University of Texas at Arlington and earned a degree in Business Management with a minor in Economics.

Also joining the mobileStorm executive team with a nice blend of Fortune 100 and start-up experience is Joseph Shavit, who is coming on board as Vice President of Product Development. Mr. Shavit has over 18 years of executive-level experience in product management, marketing, and business development within a wide variety of industries including media, retail, consulting, and technology. Joseph is an entrepreneur at heart and was the founder of Canadian Apartments for Rent Online, eventually growing it to the largest online apartment searching service in Canada and an acquisition by Shelter Canadian Properties Limited in 1998. Joseph is a certified SCRUM product owner and attended the University of Manitoba, Canada, receiving an undergraduate degree in Physics and a Masters in Business Administration.

As another major addition to its management team, mobileStorm has promoted Beth Spiegel to Vice President of Sales. Mrs. Spiegel has over 18 years of expertise in sales management, operations, organizational development, talent management and leadership, with industry experience across finance, retail, hospitality, and technology. Prior to joining mobileStorm, Mrs. Spiegel held management roles at companies such as Starwood Hotel and Resorts, Hong Kong Shanghai Banking Corporation (HSBC), Petco, Morgan Stanley, and Limited Brands. She attended the University of California, Santa Barbara and Antioch University, receiving her undergraduate degree in Psychology and her Masters in Organizational Management

“Gary, Joseph, and Beth are the type of leaders that quickly and effectively execute huge change within organizations, and our clients are already seeing the benefits of their skills,” said Jared Reitzin. “Our new executives come from a variety of industries and have impressive track records in leading their teams through periods of fast growth and the growing pains that result. We have a very clear plan of where we are going and all three of these accomplished executives do a wonderful job at clearly articulating our vision and clearly architecting its execution. With Gary, Joseph and Beth aboard, I am excited to see how much faster we can accomplish our mission of helping our clients communicate with as much relevancy as possible so that they can reach their organizational goals.”

About mobileStorm
Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

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Jared Reitzin
mobileStorm, Inc.
(818) 465-6500
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