Fred & Ginger London Choose Digital Marketing Agency Koozai

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Designer Lingerie label, Fred & Ginger London, have chosen leading digital marketing agency, Koozai, to increase their online visibility and brand awareness.

Providing elegant and vintage designer lingerie, Fred and Ginger London has become one of the fastest growing and desirable lingerie brands in the world.

Fred & Ginger London’s founder and creative director, Victoria Holt, launched the designer lingerie label in September 2007 during London Fashion Week. Since then the company has grown significantly with products being sold in some of the best department stores and boutiques all over the world, including Selfridges London and Coco de Mer.

Fred & Ginger London have been looking to increase their search engine visibility and brand awareness online as they continue their impressive growth despite being less than four years old. They selected Koozai, a leading digital marketing agency with a specific brief, to drive organic search traffic (SEO) and conversions and boost their sales generated via search engines.

Victoria Holt explains how crucial it is to gain visibility in this market, “We understand the need to be seen online. Increasingly people are turning to shop online, when they search for ‘designer lingerie’, it is important for Fred & Ginger London to stand out. We are looking to increase our brand awareness and generate more leads through search engines, and we are delighted to be working with Koozai to achieve this.”

Increasing their online visibility will help with Fred & Ginger London’s Global exposure, something that is very important to Victoria Holt, “Whilst we have presence in some of the best department stores and boutiques across the world, we are also looking to increase our recognition across the globe as well as within the UK. A key part of our business growth is the exportation of our designer lingerie, and by increasing our online recognition, this can help us move forward.”

Leading digital marketing agency, Koozai were approached by Fred & Ginger London to work on their campaign, to the delight of all of their staff, especially Managing Director Ben Norman, “We are really excited to have been selected by Fred & Ginger London to manage their SEO campaign and increase their brand awareness. They are one of the most desirable lingerie brands and we are looking forward to delivering excellent results in the imminent future.”    

About Fred and Ginger London:

Launched in September 2007, Fred & Ginger London is the brainchild of Victoria Holt. Specialising in elegant and sophisticated lingerie from a bygone era with a contemporary design edge, Fred & Ginger London have established themselves as a sought after brand being sold in department stores and boutiques across the globe.

About Koozai:

Founded in 2006 by Ben Norman, leading UK Digital Marketing Agency Koozai offer a full range of professional online marketing services for a diverse and expanding customer base. Specialising in Search Engine Marketing, the Hampshire-based firm are able to provide complete solutions for clients from all industries and companies of any size.


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Samantha Stratton
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