You dont need to scan a barcode when you use mobiWINE, the wine label and the brand is the focus for consumers. Why scan a barcode when you can scan the label?
Columbus, OH (PRWEB) July 22, 2011
mobiWINE is a new mobile service for wineries, vintners, distributors, restaurants and wine consumers. mobiWINE allows consumers to easily order wine for delivery by the bottle or case using only a camera-enabled mobile phone and the free Mobius image recognition software used by the service.
Here’s how it works: Once the consumer completes a free mobiWINE registration, he or she takes a photo of the bottle label and sends it to wines(at)agm(dot)tw. mobiWINE instantly identifies the wine and replies with ordering options including payment and shipping details. Depending on the wine seller’s preference, the mobiWINE reply message can also direct the consumer to the nearest wine shop carrying the label. The service is available via any camera-enabled mobile phone as well as desktop internet browsers.
The mobiWINE service is also free to wine sellers and can be set up quickly and easily via a camera-enabled mobile phone. mobiWINE offers wine sellers a variety of options, from turnkey fulfillment to an immediate redirect to the wine seller’s own e-commerce storefront.
mobiWINE also offers advertising opportunities to wine sellers and related brands seeking to reach wine consumers. Advertising messages are placed in the reply messages consumers receive while ordering via mobiWINE.
Windward Vineyards President/Founder Marc Goldberg is one of the first wine makers to join mobiWINE. "Windward Vineyard's small production Winery is excited to join this avant-garde concept in wine marketing; on the E-Commerce Horizon. It enables us to provide a virtual storefront to the world of wine lovers for the first time as a seamless process and I really mean the WORLD"
mobiWINE is also a great way to get consumers to visit their favorite winery for a wine testing. Local events as well as a weather forecast feature enables consumers to see what is happening in and around town as well as what the best day is to visit the winery. Weather Trends International CEO said: “Who hasn’t planned a vacation or dream wine tasting tour say in Stefanesti-Arges only to have the weather not cooperate? With weathertrends360.com or the wt360 Pro iPhone mobile app, you can see your best wine tour vacation days a year-ahead, anywhere in the world!”
“mobiWINE gives the consumer the ability to immediately act on their taste, and provides the wine seller with a channel to immediately meet consumer demand,” said Mobius CEO Aram Kovach. “Further, the advertising model provides more opportunities for wine sellers and others, such as luxury goods or finer food brands, to reinforce their messages with a captive consumer in a known demographic.
mobiWINE augments any marketing effort. For example, once a label is registered with mobiWINE any image of the label that is sent - an ad image, a poster photo, even an online graphic - will return a message with ordering options and more information. Users will find that mobiWINE functions as a “wine channel,” with guides to pairing wine and foods, vineyard histories and wine tourism opportunities. mobiWINE also offers tie-ins to social media platforms, online charity campaigns and other promotional programs, and even comes with Weather Trends360 integration so users can plan a winery visit around the weather.
Mobius is an image recognition system designed to work with any camera-enabled mobile phone. When a user sends an image via a mobile phone, Mobius automatically receives, identifies, and replies with a custom message, special offer or other unique mobile content including video or sound files.
Mobius works on all mobile phone carriers, requires no downloads, and is available anywhere in the world where a mobile internet connection is available. Mobius responds in the primary language of the country the call comes from.
Mobius mobile image recognition technology is also used in the mobiLUX, mobiSHADES, mobiTRUST, mobiPET and mobiBIZ applications.
Mobius works best for users with an unlimited data plan. The Mobius service in itself is free, but users will pay any data charges associated with their mobile phone service contract. Standard carrier messaging and data rates apply.
Visit http://www.mobiworld.me for more information.
About CompEx, Inc.
CompEx, Inc., the parent company of Mobius, which provides comprehensive integrated web solutions to solve the complex connectivity problems facing today's organizations. Based in Columbus, Ohio, CompEx, Inc. is a privately-funded company formed in 1992 as a global technology brand of invention and vision to develop solutions for new business ventures. CompEx specializes in interactive mobile marketing, web and mobile application development, business intelligence, infrastructure/security, and digital data management. Our innovative thinking, knowledge and systematic work methodology enable us to provide our customers with timely and highly effective solutions.
For more information about CompEx, Inc. or Mobius, contact our US Headquarters (877) 829-0536 or visit.http://www.compexinc.com.