Matrix Solutions Launches Web-Based Media CRM and Sales Analytics Solution

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Griffin Communications First to Install Ground-Breaking Product

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"We make software for media sales. It isn't one of our markets, it's our only market," said DJ Cavanaugh, CEO and Partner of Matrix Solutions.

Matrix Solutions, the leading provider of media sales management software, announced today that Griffin Communications will be the first to implement their revolutionary, web-based CRM and sales analytics software. Griffin Communications is a dynamic and growing Oklahoma owned and operated multi-media company, reaching over 90 percent of Oklahoma households with television stations, statewide radio network, Internet sites and mobile information distribution. Since 1992, Matrix has been helping media companies improve the effectiveness of their sales organizations.

"We make software for media sales. It isn't one of our markets, it's our only market," said DJ Cavanaugh, CEO and Partner of Matrix Solutions. "Over the past year, we have made significant product investments and are excited to deliver the first CRM and sales analytics solution, specifically for media sales." "We are especially proud that Griffin Communications, a Matrix client since 1999 will be our first installation."

"We have a long history with Matrix; their solutions have been providing accurate and reliable insight into our advertising sales across our diverse organization for many years," said Wade Deaver, Vice President of Sales at Griffin Communications. "Griffin evaluated additional CRM solutions, but decided that along with Matrix's expertise in the media industry, their proven reporting analytics, together with the new, hosted CRM solution, it just made sense to continue the proven relationship."

Matrix's revolutionary product instantly integrates and normalizes data across traffic and billing systems. Matrix anticipates your needs and puts vital data at your fingertips and will create value by:

  •     Providing Views Tailored to Your Role
  •     Answering the Questions Before They Are Asked
  •     Forecasting Accurately
  •     Closing More Deals
  •     Improving Your Entire Sales Functions
  •     Going Mobile

"Matrix is committed to providing functionality that blends our innovative and strong reporting and analytical capabilities with Media CRM and is now easily accessible through our hosted solution," Cavanaugh stated. "Over the past few months, we've been introducing Matrix to our customers and prospects and the overwhelming positive response continues to validate our product management strategy and deep industry knowledge."

About Matrix Solutions.
Matrix Solutions is the leading provider of sales management software for media companies. Our software products, Matrix, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded by a media company executive in 1992, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner Cable, LIN Television, Telemundo, Media General, and many others. For more information, visit

Brenda Hetrick
Matrix Solutions
412.697.3020 (O)
412.996.4386 (M)

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