MediaTrust PerformanceExchange Earns Straight A’s In Education Performance Marketing

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MediaTrust successfully expands reach into online education marketing vertical while maintaining competitive eCPAs and advertiser satisfaction. Success documented in recently released online education marketing case study.

MediaTrust, a leading digital performance-marketing firm based in New York and Los Angeles, has released an online education marketing case study that documents the success of its MediaTrust PerformanceExchange (MTPX)—a real-time CPC bid exchange for performance marketing— within the online education vertical. Working with industry-leading online education advertiser, AcademixDirect, MediaTrust proves performance marketing can still yield profitable results for lead generation and direct response advertisers looking to increase business, even with recent marketing regulations in place. With the success of the PerformanceExchange credited to its quality traffic, compliance, and customer-centric Partner Management team, MTPX is quickly extending its reach into new marketing verticals such as: insurance, finance, and home improvement. Based upon current business trends, MediaTrust expects these verticals to quickly scale and produce competitive eCPAs (effective Cost Per Action).

“Since MTPX’s inception, we’ve emphasized our quality traffic and partner collaboration. We realized they were integral components to a successful advertising exchange,” said Keith Cohn, President of MediaTrust. “As seen through our recent online education case study with AcademixDirect, we’ve stayed true to what we initially envisioned with the MTPX: quality traffic that delivers high conversion rates and competitive eCPAs, as well as a thorough Partner Management team that’s willing to go above and beyond. With the foundation of our PerformanceExchange soundly laid, we are sure we will continue to see positive results and advertiser satisfaction. It’s with this confidence and optimism that we venture into new marketing verticals, with the hope of establishing new and lasting partnerships.”

In MediaTrust’s recently released case study, “AcademixDirect wins with MediaTrust’s PerformanceExchange,” MediaTrust worked with the online education lead generator to successfully increase leads and lower eCPAs. MediaTrust’s Partner Management team worked closely with AcademixDirect to ensure quality traffic, generated through compliant means, was being delivered to their campaigns. After careful analysis, AcademixDirect’s campaigns were optimized to increase ROI. As explained by AcademixDirect, “We appreciate [MediaTrust’s] high quality traffic, all of the help that [they] have provided us in the last few months and, above all else, [MediaTrust’s] no tolerance compliance policy… We exceeded our goals and look forward to growing our partnership with MediaTrust!”

Having successfully established a market share within the online education space, MediaTrust is now extending its reach into newer markets. Insurance, finance, and home improvement are just some of the verticals MediaTrust plans on diving deeper into. Several categories up-and-running within the insurance, finance, and home improvement verticals include: Health Insurance, Auto Insurance, Credit Score and Reporting, Credit Card, Auto Loan, Home Repairs and Improvements, Landscaping, Bathroom Remodel, and Home Loan Refinance. Many more categories within these verticals are expected within the next few months.

MediaTrust encourages any advertisers interested in learning more about the MTPX to contact the MediaTrust Advertiser Sales Team at http://sales(at)mediatrust(dot)com.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier and more cost-effective. MediaTrust offers an innovative online technology platform, supported by best-in-class service. With access to the best lead gen/ direct response advertisers and quality affiliate publishers in the performance marketing industry, MediaTrust enables its partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales.

For the second consecutive year, MediaTrust has been named to Inc500s Fastest-Growing Companies list, by Inc. Magazine, for 2009 and 2010. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in New York City.

For more information on MediaTrust's PerformanceExchange, please visit:, or follow the company blog: MediaTrust news and updates can also be found on Twitter ( and Facebook (


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Lauren Ishimaru
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