St. Louis, MO (PRWEB) August 15, 2011
Groupigg LLC (“Groupigg”), a white-label technology provider in the group buying industry, today announced an agreement with The CKUA Radio Network (“CKUA”), a radio broadcast company in Alberta, Canada. CKUA will use Groupigg software to provide daily deals to listeners across Alberta.
Groupigg offers media outlets an unparalleled opportunity to increase their reach and generate revenue by offering deals tailored to their existing and potential audience base. The agreement allows CKUA to embrace the group-buying trend and easily enter the daily deal market, which according to TechCrunch is estimated to grow to $2.7 billion in 2011.
“The Groupigg-CKUA partnership is the natural expansion from our growth in the United States,” said Aaron Ellis, co-founder and CTO of Groupigg. Groupigg’s white-label solution allows media outlets such as CKUA to enter into the daily deal market with a site built around its brand, without the challenges of building and maintaining its own technology platform.
"CKUA’s commanding presence in Alberta is a perfect fit for the Groupigg model,” said Joshua Jennings, co-founder and CEO of Groupigg. CKUA reaches 85 percent of Albertans in both urban and rural markets and broadcasts online and via cable networks.
“CKUA is excited to test the waters in the daily deal market,” said CKUA’s COO, Katrina Regan-Ingram. “We believe the Groupigg offering has the potential to provide CKUA with a lucrative new revenue stream that will complement our traditional radio advertising.”
About Groupigg, LLC
Groupigg, headquartered in St. Louis, Mo., powers daily deal sites for 75 TV and radio stations in the United States, Mexico and Canada. It is one of the fastest-growing white-label group buying technology and service platforms, providing media outlets with everything needed to operate a their own daily deal websites. To sign up for daily Groupigg deals, visit http://www.groupigg.com.
About The CKUA Radio Network
CKUA Radio, headquartered in Edmonton, Alberta, is a publically-supported radio service dedicated to promoting and supporting musicians in diverse genres, from blues to classical to jazz to world beat, and everything in between. Although broadcast Alberta-wide on AM and FM through a network of 17 transmitters, its terrestrial signal can be reached in many parts of the Pacific Northwest, in addition to internationally through streaming audio. Their audience is worldwide, with listeners and donors as far afield as Europe, Asia, South America and Australia. For more information or to tune into a world of difference, visit http://www.ckua.com.