RFID Journal Introduces Private RFID Executive Briefings

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The company's tailored education brings C-level executives up to speed on the uses and benefits of radio frequency identification.

RFID Journal announced today that is has launched a new exclusive education program for senior-level executives. Mark Roberti, RFID Journal's founder and editor, is available to provide a private, half-day seminar, in order to bring a company's executive or cross-functional team up to speed regarding how businesses in their industry are successfully employing the technology to lower costs and boost efficiencies.

During the seminars—which will be protected by a nondisclosure agreement—executives will have the opportunity to have their questions answered. What's more, working groups can be organized to help a cross-functional RFID team identify opportunities in which the technology can impact their company in meaningful ways.

An RFID Executive Briefing can be built into a planned internal leadership meeting, or run as a separate event, either on or off site. Seminars will be completely customized to a company's particular needs, but will generally include the following:

Overview: RFID Today
Hear the truth about where RFID adoption currently stands, where it is making a difference for companies in a particular industry, and how smart businesses have developed deployment strategies to use the technology in a way that enhances their business goals.

Relevant Case Studies
Hear how leading companies are deploying the technology in the real world, and how they are cutting costs, boosting efficiencies and achieving other benefits. Case studies will be chosen based on their relevance to a company's particular industry.

Technology Overview
Learn about the different types of RFID systems, how they work, how they are different, how they map to specific application requirements, and how they can be integrated with other technologies, such as 2D bar codes, infrared and GPS, to create an automatic-identification infrastructure. Learn about the software options available, and discover strategies for integrating RFID data with back-end systems.

Working Groups
Split up into working groups to develop a list of next steps for developing an overall RFID strategy, as well as potential pilots and a strategy for prioritizing projects.The results of this work will be presented to the group and discussed.

Mark Roberti will sum up some of the day's key learnings, and take any final questions from attendees.

Ongoing consultation is available for companies seeking advice on how to find an integrator, choose the proper technology and other aspects of RFID.

"During my 10 years of covering radio frequency identification, I have spoken to countless end users, solutions providers, academics and consultants, so I'm in a good position to offer senior executives a sense of what RFID can do, and how they should go about deploying the technology," Roberti stated. "Our goal is to help companies deploy RFID successfully, by providing them with a clear vision, and by connecting them with the consultants, systems integrators and technology providers best suited to their specific needs."

To learn more, visit http://www.rfidjournal.com/execed.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.


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Mark Roberti
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