The online market place is becoming more divided and specialisation can only really help today’s business, especially when the consumer has so much choice.
(PRWEB UK) 2 August 2011
Ten years after registering the niche domain name, Vibrator.co.uk, the website, dedicated to vibrators, has launched. Based on the premise that specializing in one product, Vibrator.co.uk is determined to become the biggest vibrator website on the web.
In the fast paced world of the internet sometimes you have to think ahead and in this case the domain name was registered in 2001 – 10 years ago.
The creators of vibrator.co.uk realised that consumers have a plethora of choices to choose from in the adult toy industry. With this in mind, they have chosen to specialize in one product and become experts on that product field.
The creators have stated, "The online market place is becoming more divided and specialisation can only really help today’s business, especially when the consumer has so much choice." By choosing vibrators as their specialization, consumers who are in the market for these toys will have a website completely devoted to this product without the distraction of other adult toy products.
Vibrator.co.uk seeks to carve out a niche in the vibrator market and make it their territory. In addition to product sales, vibrator.co.uk is in the beta stage of offering a TV channel that will add to the culture of the website & not what you would expect and slightly off the wall in humor. The channel will be updated on a regular basis and add to their uniqueness, the team state that they are dedicated to offering their consumers and readers offbeat but interesting articles on a regular basis related to their main product offering.
The creative minds behind vibrator.co.uk plan to offer a one-stop shop for adult toy needs if their vibrator specialisation does not find the niche market it is seeking. Although the focus will remain on vibrators, the creators of this site do understand that in order to be successful, you must give the consumers what they want. This will be a natural progression for the site as they expand. The creators hope to have fun with the site and adapt and change as the web progresses. Check back often and see what’s happening. The site is sure to be full of naughty surprises.