Beware of New E-mail Scam Requesting BBB Rating Verification

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Your Better Business Bureau (BBB) is cautioning businesses and consumers about an e-mail that is purporting to come from BBB.

Your Better Business Bureau (BBB) is cautioning businesses and consumers about an e-mail that is purporting to come from BBB. The e-mail appears to come from a phony BBB address ( in the Atlanta, Georgia metro area and falsely requests verification and validation of BBB Ratings.

The e-mail message reads: “Our data shows a pending rating or review about you or your business. Derogatory/Negative reviews or ratings can impact your business profile and become permanently visible to customers, clients, vendors, and agencies. CONTACT OUR NOTIFICATION DEPARTMENT IMMEDIATELY FOR VERIFICATION AND VALIDATION OF THIS ALERT.”

The Council of Better Business Bureaus, the national organization representing 122 member Better Business Bureaus throughout the United States in addition to 200 national business partners, has their legal department investigating who is behind this and will take all appropriate action to protect its trademark.

“Your BBB is actively communicating with businesses and consumers all the time”, states Melanie Duquesnel, President and CEO of the BBB Serving Eastern Michigan and the Upper Peninsula. “However, we do not conduct pending ratings or review verification surveys. If there is anything pertaining to a specific business, we directly communicate with the business owner rather than through a broad spectrum survey.” Should you receive such an e-mail, please disregard its message, and report any information received to the BBB’s Scam Portal.

Your BBB does send e-mail correspondence in the form of newsletters, announcements and specific activity messaging for a particular business. If you are ever in doubt of the legitimacy of an e-mail from your BBB, please call 248-223-9400 or go to to find the BBB closest to you for more information.

The Better Business Bureau Serving Detroit & Eastern Michigan is a non-profit organization with the purpose of promoting trust in the marketplace by assisting in the protection of consumers and businesses from fraud and unethical business practices. In addition to its recognized dispute resolution services, the BBB maintains reliability reports on the customer service history of more than 80,000 local businesses and provides consumer education materials on numerous topics. The BBB provides its services free to the public and its service territory stretches across Eastern Michigan from Jackson/Ann Arbor through Metropolitan Detroit, Lansing, Flint, upward to Alpena, and covers the entire Upper Peninsula of the state.


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