ThreatMetrix Receives Two Golden Bridge Awards for Innovation in Cloud-Based Fraud Prevention Solutions

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The Third-Annual 2011 Golden Bridge Awards Honors the ThreatMetrix Cloud-Based Fraud Prevention Platform for its Innovation Across all Industries, Including the Information Technology Sector

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ThreatMetrix™, the fastest growing provider of fraud prevention solutions that do not require personally identifiable information (PII), announced today it has received two Golden Bridge Awards for innovation in “SaaS or Cloud Computing,” as well as “Software-as-a-Services (SaaS)” under the respective categories for all industries and in information technology.

Generating worldwide recognition, the Golden Bridge Awards honor achievements and innovative contributions within the technology sector. Winners also demonstrate an aptitude toward driving new ideas and paving the way for others to create innovative products, services and solutions that add value to the marketplace.

“ThreatMetrix is honored to be named a winner of two Golden Bridge Awards, which encompass recognition from every major industry in the world,” said Reed Taussig, president and CEO, ThreatMetrix. “This esteemed industry and peer business award further validates our position as a global, forward-thinking leader in online fraud prevention solutions.”

The innovative ThreatMetrix™ Cloud-Based Fraud Prevention Platform helps companies stop web fraud the first time, in real-time, so they can significantly reduce online fraud, acquire customers faster, reduce manual reviews costs, and increase customer satisfaction. ThreatMetrix provides the most effective first perimeter of defense for transaction security from cybercrime, hidden proxies, scripted attacks and cookie and browser manipulation by fraudsters.

Unlike simple device identification techniques that rely on cookies for recognizing previously profiled computers, ThreatMetrix provides a complete analysis of a device’s browser and packet fingerprint during account origination, login and payments. ThreatMetrix’s solution to cookieless device identification, called ThreatMetrix SmartID™, goes beyond simple device identification solutions by incorporating device fingerprint attributes instead of cookies, which can be wiped or blocked. ThreatMetrix SmartID, which incorporates unique TCIP/IP packet intelligence, cross correlates and scores device attributes and behavior with session and browser cookies to more accurately establish and authenticate a device identity.

More than 40 judges from a broad spectrum of industries around the world participated in determining this year’s winners. For a full list of the 2011 Golden Bridge Awards recipients, visit

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix™ Cloud-Based Fraud Prevention Platform, incorporating ThreatMetrix™ SmartID cookieless device identification, provides online businesses with the ability to protect themselves and their customers by verifying new accounts, authorizing payments and transactions and authenticating user logins in real-time. Online businesses can deploy the ThreatMetrix Cloud-based Fraud Prevention Platform, which does not rely on personally identifiable information (PII), for traditional online activity via a personal computer as well as for mobile and tablet devices. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, the ThreatMetrix Cloud-Based Fraud Prevention Platform, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.


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Lauren Eichmann
Walker Sands Communications
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