The Marketing Automation Institute Announces the Launch of Certification Courses

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The Marketing Automation Institute announces that inaugural certification courses will go live on October 1, 2011. Course registration is open to any professional in the marketing, sales or automation space, and membership in the MAI is not required. Pre-register between September 1 - 30, and courses will automatically be discounted $100 to $895 each.

Marketing Automation Institute | the community and education resource for marketing automation professionals

It takes more than technology to put together a successful program and this course and others in the MAI course catalog will teach the fundamental principles to help marketers be more successful professionally.

The Marketing Automation Institute (MAI), the premier community and educational resource for marketing automation professionals, today announced that October 1, 2011 is the release date for their inaugural certification courses. Course registration is open to any professional in the marketing, sales or automation space, and membership in the MAI is not required. All courses will be available on-line and on-demand at the Marketing Automation Institute website with live sessions to follow.

The courses to be released will include: Marketing Automation Foundations taught by Steve Gershik, CEO, 28Marketing; Lead Management Process Development taught by Jay Hidalgo, President of The Annuitas Group; and The Fundamentals of Marketing Operations taught by Larissa DeCarlo, Principal Consultant and Founder of Marketing Operations Works and Founder of The Marketing Operations Cross Company Alliance (MOCCA).

“We are thrilled to make our certification courses available to all marketing and sales professionals,” said Carlos Hidalgo, executive director of the MAI. “Recent analyst reports by SiriusDecisions and IDC highlight the skills gap and lack of educational support for marketing automation professionals. These courses will help close that gap and provide the training needed to be more productive in their roles and also advance their careers.”

Each MAI course is designed to teach the applied principles, theories and best practices that apply to both developing a marketing automation strategy, which includes the processes, people, and operations that are foundational to success. Each course has been custom developed and taught by an industry expert who has domain expertise in a specific core area. The end goal is to provide practical information that can be immediately applied to your organization and marketing automation environment.

“I am excited and privileged to be teaching this course for the MAI,” said Steve Gershik, CEO of 28Marketing and founder of DemandCon. “I’ve worked with hundreds of clients who have purchased marketing automation technology only to be challenged by the complexity of implementing the software successfully. It takes more than technology to put together a successful program and this course and others in the MAI course catalog will teach the fundamental principles to help marketers be more successful professionally.”

For a limited time from September 1 – 30, all MAI certification courses will automatically be discounted $100, dropping the registration price for each from $995 to $895. In addition, marketing and sales professionals can register for all three courses for the package price of only $2,485, a savings of $500. Use promo code SEP500 at checkout. Click here for a full description of all MAI courses, or pre-register today to attend one.

About the Marketing Automation Institute
The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. For more information visit http://www.marketingautomationinstitute.com.

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