New York Startup WhoIsGreen.com Invites Businesses To List Now

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New York startup WhoIsGreen.com has today launched a unique online directory that will help consumers find sustainable businesses and green products.

WhoIsGreen.com - Socializing Sustainability

WhoIsGreen.com - Socializing Sustainability

Everybody wants to live greener lives, but it's often difficult to find green solutions online.

New York startup WhoIsGreen.com has today launched a unique online directory that will help consumers find sustainable businesses and green products.

WhoIsGreen.com is inviting businesses that uphold the values of sustainability, from accountants and architects to plumbers and farmers, to list their profiles free at the website and gain a vanity URL for their business.

WhoIsGreen.com, which is part of the KAYWEB Angels portfolio of startups, integrates features found on social networks, providing an interactive platform for businesses to reach environmentally conscious consumers.

“Everybody wants to live greener lives, but it’s often difficult to find green solutions online,” the Chief Executive of WhoIsGreen.com, David Burns says.

“Fan pages on general social networks are not the solution to this serious global problem and search engines do not take into account a business’s sustainability credentials when displaying results,” Burns says.

“WhoIsGreen.com solves these problems.”

A WhoIsGreen.com profile contains a business’s contact information, an overview of their services, an explanation of why they consider themselves green, Facebook and Twitter widgets, and a Bulletin Board, where businesses can post messages, articles, discounts, photos and videos.

“It was critical to us that WhoIsGreen.com was social and interactive, allowing bulletin board entries to be broadcast to a user’s Twitter and Facebook page, helping to spread the sustainability message,” Burns says.

Listing on WhoIsGreen.com beta 1 is free and now available. The founders are inviting businesses and individuals to login and register their profiles now, in time for the launch of the whoisgreen.com search engine interface in coming weeks.

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Lauren Aichinger
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