Allbritton Communications Selects Matrix for CRM and Sales Analytics

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Matrix Solutions, the preferred provider of media sales management software, announced today that Allbritton Communications Company has chosen Matrix for their ground-breaking, web-based CRM and sales analytics software. Allbritton Communications is a leading TV station operator and a top affiliate of Walt Disney's ABC broadcast network. Primarily broadcasting in the Washington, DC market (through its WJLA station), it has a portfolio of 8 stations that serve markets in Alabama, Arkansas, Oklahoma, Pennsylvania, South Carolina, and Virginia.

"Since May of this year momentum and demand for our revolutionary product has been tremendous," said DJ Cavanaugh, CEO and Partner of Matrix Solutions. "We are incredibly proud of our innovative CRM and sales analytics solution built specifically for media sales; and we are delighted to add Allbritton Communications to the growing list of clients installing our product this year."

"We are very eager to utilize Matrix in our sales organization," said James Killen, Corporate Vice President of Sales at Allbritton Communications. "While reporting and analytics have been their bread and butter, providing accurate and reliable knowledge into advertising sales across our organization is a "must" in today's diverse and competitive industry and nobody does it better than Matrix."

Matrix helps media companies improve the effectiveness of their sales organizations by putting vital information at their fingertips:

  •     Views tailored to role
  •     Sales history and trends
  •     How you're pacing
  •     Accurate and efficient forecasting for multi-channels and platforms
  •     Track deals and activities
  •     Mobility - stay connected and productive at all times

"Matrix is committed to providing functionality that blends our strong reporting and analytical capabilities with Media CRM while being easily accessible through our hosted solution," Cavanaugh stated. "We have built a solution that will transform the way you analyze critical sales data, key performance indicators and your CRM activities, enabling sales people to be more effective, sales managers to be more decisive and corporate executives to be more strategic."

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies. Our software products, Matrix, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded in 1992, by media executive and Matrix's managing partner, Gary Diven, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner Cable, LIN Television, Telemundo, Media General, and many others. For more information, visit

Brenda Hetrick
Matrix Solutions
412.697.3020 (O)
412.996.4386 (M)


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