For the top performers, small businesses are no longer treated as the poor relation of consumers.
New York, NY (PRWEB) August 30, 2011
Small business owners and officers increasingly head online when seeking new financial products and services. Their question: "What you can do for me and how it is different?" Yet not all banks address the needs of business people in the same way on their public marketing sites, and many fail miserably at it, according to new research by web researchers Change Sciences Group.
"For the top performers, small businesses are no longer treated as the poor relation of consumers. These banks get that today's small business customer is tomorrow's wealth management customer, and have invested in their online marketing efforts accordingly," said Pamela Pavliscak, a Change Sciences partner and the lead author of the report.
The new report, available now to Change Sciences subscribers and to others for purchase, looks at best and worst practices for bank small business home and product pages, the use of video, community building, customer support, and the role of product innovation.
The following sites are covered extensively in the evaluation: Bank of America, BB&T, Chase, Citibank, EverBank, HSBC, PNC, Regions, SunTrust, TD Bank, US Bank and Wells Fargo.
To download a free fact sheet about the research, including sample data and the full site rankings visit: http://www.changesciences.com/Small-Business-Banking.
About Change Sciences Group
Change Sciences was founded in 2000 to bring advanced user experience research methodologies to the web. The results produced by its Kantuit(TM) interactive user experience modeling technology are used by the world’s top organizations to improve their web sites.