Sierra Trading Post Opens a New Reno Store, Near Whole Foods & Pier 1 Imports

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A prize-packed grand opening is scheduled for Sept. 10 & 11. The address of the new store is 6139B South Virginia St.

Sierra Trading Post's new store in Reno at 6139B South Virginia St. Grand Opening Sept 10 & 11.

With the added square footage and smart design, we’re going to be able to provide our customers with a very inviting way to shop their favorite brands.

Sierra Trading Post announces the grand opening of its new retail location at 6139B South Virginia St. in Reno, Nev. The store grand opening is Sept. 10 & 11 with several door prizes up for grabs.

Sierra Trading Post, a brick & click e-tailer, acquired the new 31,500 sq. ft. store in July 2010. The move was prompted in part by the company’s expansion into sporting goods this year. The new space is 6,500 sq. ft. larger than the current Sierra Trading Post Reno store, and features higher ceilings and a more streamlined design. Other tenants of the up-and-coming shopping center on South Virginia Street include Whole Foods and Pier 1 Imports.

“We’ve spent the past year really focusing on how to make our new store as customer-friendly as possible,” says Mark Dobrowolski, director of Retail Operations for Sierra Trading Post. “With the added square footage and smart design, we’re going to be able to provide our customers with a very inviting way to shop their favorite brands. And, if they attend our grand opening, they’ll have a chance to win great prizes.”

In addition to experiencing the store for the first time, shoppers in the store Sept. 10 & 11 will have a chance to win one of several door prizes including an iPad2, one of four $500 product packages (Carhartt, men’s clothing, women’s clothing, footwear), and a Boker knife.

Whole Foods, an upscale health food and organic grocer, is excited about Sierra Trading Post’s relocation because they see a strong crossover in their customer base.

“The common thread between Sierra Trading Post and Whole Foods is our mutual commitment to our customers’ lifestyle,” says Matt Holmes, principal for Retail West of San Francisco, owners of the Whole Foods center. “In other words, birds of a feather flock together.”

In anticipation of the grand opening, Sierra Trading Post will close its current store next to the former Mervyn’s site in South Reno. The company has called that location home for 10 years.

Grand opening hours:
9 a.m. – 9 p.m., Saturday, Sept. 10
10 a.m. – 7 p.m., Sunday, Sept. 11

About Sierra Trading Post: Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary, and has saved customers more than $3 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.

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Steph Merkle
Sierra Trading Post
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