Eden Platform Releases Advertising Value Study for Small Business Websites

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Study Shows the Incredible Value of a Page of Website Content

Eden Platform today announced the results of their Value of a Page study that measured the advertising value generated from a single page of content on a small business website.

“Small business marketers create content on their websites, such as blog posts, articles, and news updates, to catch the attention of prospective customers who are looking for answers online” said Aaron Houghton, CEO of Eden Platform. “Each page of website content has an advertising value since it generates an online audience that a business would not otherwise have. The goal of the Value of a Page study was to quantify that advertising impact.”

During the one-month measurement period, which began on August 1st 2011, Eden Platform measured pages and visitors for a sample of more than 100 small business websites.

The findings showed that each page on a small business website produced an average of 55 unique visitors during the measurement period.

Small businesses often pay between $2.00 and $3.00 per website visitor using other online advertising methods like paid search engine ads and banners. This means that an average website page generates $137.50 of advertising value each month, or $1,650 of advertising value each year.

“Small businesses are beginning to discover the surprising efficiency that website content marketing provides” said Ryan Kettler, Director of Communication for Eden Platform. “Adding one new page of content to a business website each week can be as effective as having a $90,000 advertising budget.”

Since they don’t have big cash advertising budgets, the Value of a Page results are great news for small businesses because they can create new pages on their websites in just a few minutes each week. New web marketing tools such as Eden Platform make it easy for small business marketers to easily create optimized website pages and effectively compete with their larger competitors.

About Eden Platform

Eden Platform is a content marketing system that small business marketers use to generate sales leads online. Eden allows anyone to build a content marketing website, attract online visitors at a low cost, and turn those visitors into sales leads and customers. A free trial of Eden Platform is available at (http://www.preation.com/freetrial).

For media inquiries, contact Aaron Houghton, 919-459-1391.


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