Michael Ni, Avangate CMO/SVP, Marketing and Products
We are happy to be returning to ISDEF, an event we sponsor each year, and to be speaking on the issues that we feel are some of the most crucial to today’s software vendors, Michael Ni, Senior Vice President of Marketing and Products, Avangate.
Redwood Shores, CA (PRWEB) September 26, 2011
Avangate, the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel and any model, announced today that it is attending as a Gold Sponsor and speaking at ISDEF 2011, the 10th annual fall conference organized by the Independent Software Developers Forum, taking place September 29 – October 2, in Moscow at the Holiday Inn Vinogradovo.
Adriana Iordan, Chief Product Evangelist at Avangate, will be the speaker for two of the conference sessions. At the plenary session, Iordan will offer insight on the rapidly changing software market and the resulting need for software companies to optimize their online sales processes and gain access to new sales channels. At the marketing session, Iordan will discuss how to drive success with affiliate marketing in the software vertical.
Presentation: “Software sales - Surviving in a world of many channels, many models”
Speaker: Adriana Iordan
Target audience: Software Developers
Niche/vertical: Software
When: Friday, September 30, at 12:30
Presentation: “Performance marketing techniques for the software market”
Speaker: Adriana Iordan
Target audience: Software Marketers
Niche/vertical: Software
When: Sunday, October 2nd, at 15:30
“We are happy to be returning to ISDEF, an event we sponsor each year, and to be speaking on the issues that we feel are some of the most crucial to today’s software vendors,” said Michael Ni, Senior Vice President of Marketing and Products, Avangate. “This event provides us with a unique vehicle to communicate with the developer community - to share ideas and best practices, as well as to update them on our continued additions to the Avangate service to meet their specific requirements, such as localized vendor support in Russian, additional regional payment methods, as well as additional licensing models, like subscription.”
The Avangate team will be available to meet and share insights into how to optimize your online buying experience, as well as how to grow a software business internationally. Interested parties are invited to schedule an appointment in advance at events@avangate.com.
About ISDEF
ISDEF was formed in late 2002, and has become a vital organization within the developer community of the Commonwealth of Independent states (CIS). Its goal is to represent software developers and others who are active within the software industry. It also supports and improves the processes of software development, market introduction and promotion by holding seminars, conferences and other forums for the exchange of industry ideas and expertise. More information can be found on ISDEF Conference
About Avangate
Avangate is an advanced eCommerce provider that enables software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate’s scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue. More information can be found on Avangate website.
Media Contact
For media & PR inquiries, please contact:
Johanna Erickson | 104 West Partners
Tel: +1 720 407 6077 | Email: 104west(at)avangate(dot)com
Delia Ene | Avangate
Tel: +31 20 890 8080 ext: 4654 | Email: delia.ene(at)avangate(dot)com
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