Online SEO Idol Contest Winner Rakes in over 100 Million IDR

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Online diamond jewelers Shiree Odiz have paid out over 100 Million IDR to the winner of a controversial SEO contest that ended today, launched over a year ago to help them build an "army of online marketers" working as individuals and a group, promoting their website.

Diamond Jewelers Traffic Analytics

With traffic and sales more than doubling without any additional marketing, during the course of 2011, is certainly one to watch in 2012.

I sacrificed many things to learn SEO

It may be the equivalent to $12,372 US, but this is a big deal for the 24 year old Indonesian winner of the largest online marketing contest to date as New York and Israel based engagement rings specialist Shiree Odiz announced today the official winner of their controversial "SEO Idol" contest after 12 months of heated competition. launched the largest affiliate marketing challenge to date, on 1st January 2011, in an attempt to keep pace with market leaders Tiffany & Co. and Blue Nile, who between them made over $450m dollars in online sales in 2009, according to their public financial reports. With accounting for over 45% of global internet users, according to the latest statistics, Search Engine Optimization (SEO) specialists and experienced affiliate marketers have become vital to any organic online marketing strategy, with search as the primary focus.

Mr. Bramantya Farid Prakosa isn't a professional SEO marketer and only learnt SEO two years ago. "I joined many online coursed to learn SEO, bought a lot of software and sacrificed many things to learn SEO" explains the proud winner. "I heard about the Shiree Odiz SEO Idol contest through a friend and spent 3-6 hours a day to reach the top position."

Mr. Paroska will be joined by dozens of talented SEO and affiliate marketers working independently with Shiree Odiz to promote the jeweler's online presence. "By enticing motivated young marketing talent with SEO Idol, we have created a formidable team of affiliate marketers working independently, but centralized in a way that benefits each individual and the brand as a whole." said Daniel Setton, Shiree Odiz’s English-born CEO. "High quality SEO and affiliate marketers are expensive and hard to find, but with the year-long event and some exceptional incentives, we feel we have found a fantastic group that we hope will work with us long-term."

Despite questions being raised by a number of experts in a heated debate in some of the leading forums, including, about the effectiveness of a never-tried-before campaign, the progress of this young and dynamic company's website is undeniable. With traffic and sales more than doubling without any additional marketing, during the course of 2011, is certainly one to watch in 2012.


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