Las Vegas, NV (PRWEB) January 30, 2012
LeadsMarket.com is a lead generation company focused on delivering only the best quality payday loan leads to lenders.
To generate quality leads at scale LeadsMarket.com has developed Level 5 quality control processes that are part of it’s proprietary lead generation technology called Optimo.
Optimo’s Level 5 quality control process is a step by step approach to identifying and filtering quality leads that works as follows:
Level 1: Consumers visit websites relevant to payday loan and fill out the application form in real time. There are many technological measures put in place to make sure that real people are visiting the website to fill out the form. Level 1 has an important Geographical Assessment to find out if someone outside of US is filling out the form saying they are in Houston.
Level 2: Information provided by the consumer on the application is verified against several databases to insure the validity of the name, address, telephone, email and other data.
Level 3: Optimo’s proprietary algorithm assigns an objective ranking to each lead using its lead scoring model. If the lead quality score is low, lead is rejected and never send to the buyer.
Level 4: Decision to Accept or Reject each lead is made based on the benefits to lead buyers not based on maximizing the profit margin. LeadsMarket.com always puts lead buyers ahead of short term profits and has build-in logic to its software that insures this.
Level 5: Leads are reviewed and audited daily by our expert analysts who look for patterns in leads and consolidate data from lead buyer’s and internal quality enforcement call center feedback.
To generate payday loan leads, LeadsMarket.com uses paid and organic search advertisement, banner display ads, cost per view marketing and other ethical methods.
Online payday loan lenders can contact LeadsMarket.com by visiting http://www.LeadsMarket.com/Contact-Us.aspx
To learn more about LeadsMarket.com payday loan leads vendor visit http://www.leadsmarket.com/payday-loan-leads.aspx
Media Contact: Frank Kasimov
6130 Elton Ave Suite 386
Las Vegas, NV 89107