International Survey Reveals Trade Secret: Enterprise Apps Developers Have More Confidence in Apple’s iOS than Android

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SmarterApps, Australian mobile app builder, confirms survey results, and explains ramifications for app developers.

Smarter Apps

Smarter Apps

The bottom line is that Apple is on top right now. Android could fight back with their Nexus 7, and the Windows 8 devices on the horizon are definitely intriguing, but Apple’s iOS is a known quantity right now.

According to an international survey of 3,500 application developers, 16% more app developers believe that Apple’s iOS will win the battle over enterprise apps than those who think Android will win. While this is only an opinion poll, the opinions are very educated ones. Also, the results of the survey are very likely to reflect the intentions of app developers to use iOS over Android.

The survey, called the “2Q 2012 Mobile Developer Survey”, conducted by international IT research firm International Data Corporation (IDC), also indicated that developers are interested in expanding integration with cloud services, and are curious to see what develops when Microsoft’s Windows 8 mobile platform is released.

Of those surveyed, 53.2% said they believe that Apple’s iOS would win, while 37.3% felt that Android would win. This represents significant movement from last year’s 3Q 2011 survey, in which each company had the confidence of 44% of those polled.

According to IDC Vice President for Mobile and Connected Consumer Platforms, Scott Ellison, “For developers, Android appears to be evolving more toward a consumer play, which in turn provides a key competitive opening for Microsoft in the enterprise mobile app space.” This perception is one of many that affected the results of the survey. There were many other factors cited by the respondents of the survey. The majority of those in favour of Apple cited the current domination of Apple’s iPad in the apps market.

Another issue for many was the perceived fragmentation of the Android market, with numerous companies making what seem to be myriad Android devices. The sheer number of manufacturers and different devices increases the likelihood that an app could fail on one company’s device. This, in turn, erodes the confidence in app developers that they will get a favourable return on their investments.

Another factor is Android malware. Apple seems to have the same exemption from malware in the mobile device world that it does in the computer world. Meanwhile, Android seems to be the favourite target for hackers and malware perpetrators. Android’s only good news from this survey is that interest in their devices from developers seems to have stabilised this year, rising a surprising 2.9%.

The other finding that holds the most ramifications and consequences for the mobile app industry is that 83% of developers are committed to using cloud services and developing back end cloud solutions. This is the same as last year’s survey, but still an indication that apps developers need to start integrating cloud services with their apps soon.

Craig Aitken, Owner and Director of SmarterApps, says the information in the survey agrees with what his company has experienced in their interaction with app developers: “Among apps developers, the confidence level seems to be a lot higher for Apple and iOS. Developers seem to have doubts and questions about creating Android apps right now, but nobody coming to us for an iOS app is lacking in confidence.”

Aitken continued, “The bottom line is that Apple is on top right now. Android could fight back with their Nexus 7, and the Windows 8 devices on the horizon are definitely intriguing, but Apple’s iOS is a known quantity right now.”

Aitken concluded, “Money doesn’t lie, and the majority of apps developers are putting their money on Apple and iOS.”

SmarterApps is a leading app builder in Australia. They are a one-stop solution for mobile app creation. They specialise in building iPhone and iPad apps for businesses, and making mobile app development a smooth and professional process. For more information, visit their website: or call them at 1300 650 253.

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Craig Aitken
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