Geary LSF Group Acquires Paid Media Leader Meltwater Reach. Partnership Expands Paid Media Digital Engagement Expertise

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Geary LSF Group,, a global full service digital marketing agency, announced today it has acquired Meltwater Reach, a leader in search engine marketing.

San Francisco, CA (October 23, 2012) – Geary LSF Group,, a global full service digital marketing agency, announced today it has acquired Meltwater Reach, a leader in search engine marketing. Meltwater Reach will add 150 brands to Geary LSF’s client roster and further strengthen the agency’s digital marketing network.

“Search engine marketing is a critical tactic that allows companies of all sizes to target and engage their customer base and track where sales originate. Our acquisition of Meltwater Reach, a leader in innovative PPC analysis and optimization, allows us to deliver greater control, transparency and accountability to our global brands needing to leverage today’s digital consumer engagement path,” said Daniel Laury, president and CEO of Geary LSF Group.

Meltwater Reach is a privately held division of Meltwater Group, one of the world’s leading social media and news monitoring Software as a Service (SaaS) companies. Meltwater Reach has been a highly successful division with over 150 clients and $60 million in Paid Media annual spend. The acquisition puts Geary LSF over the $120 million mark in Paid Media worldwide, making it one of the largest independent search firms in the U.S. Leading the Meltwater Reach team is Jonas Oppedal, Executive Director, who will report to Gregg Stewart, President, North America, Geary LSF.

SEMPO (Search Engine Marketing Professionals Organization) estimates that the North American search marketing industry will reach a value of nearly $23 billion by the end of 2012, up from $19.3 billion in 2011, a nearly 19 percent increase. Geary LSF leads the industry in search engine marketing solutions by helping global brands and retailers achieve success on the new engagement path as consumers explore multiple channels simultaneously. The agency’s core disciplines of brand strategy, web design and development, paid media, social media, local search, SEO and performance optimization are seamlessly integrated to deliver proven campaign performance while maximizing ROI, conversion volumes, and results. The Meltwater Reach acquisition enables Geary LSF to enhance its paid media digital advertising services and extend those capabilities into one of the largest online marketing segments.

About Geary LSF Group
Geary LSF is an integrated full service online marketing group that delivers more results per campaign by uniquely optimizing the digital customer engagement path. It provides advertisers with comprehensive services all under one roof: from Strategy to Development, Media Planning to Placement, SEO, SEM, Analytics, Social, Local and Mobile media services. Headquartered in San Francisco, California, the 240-people strong Geary LSF Group has offices on three continents and manages campaigns for more than 250 brands worldwide including Club Med, Target, WD-40, Bumble Bee Foods, MobiTV, Covad Communications (now Megapath), Aramark and several others. For more information, please visit For New Business Inquiries: sales(at)gearylsf(dot)com

About Meltwater Reach
Meltwater Reach, a privately held division of Meltwater Group, is a Search Engine Marketing (SEM) solution that helps brands, businesses and marketers maximize the value of their search-based advertising campaigns and get a clear picture of how effective the campaigns are. The Meltwater Reach platform automates, optimizes and provides more visibility into cross-channel search-based advertising campaigns. For more about Meltwater Reach:

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