Point Inside Named Finalist for the Startup Spotlight Gap Shopper Marketing Challenge at ad:tech

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Point Inside was selected by ad:tech from hundreds of companies and will present at the ad:tech conference, November 7-8 in New York.

Mobile Marketing Award, Shopper Marketing

Point Inside named finalist for ad:tech's Startup Spotlight

Point Inside has been selected as a finalist for ad:tech New York's Startup Spotlight Series. It is one of four of the most enterprising new companies in digital marketing selected to compete in the Gap Shopper Marketing Challenge on November 7th.

“We are delighted to be chosen to participate in the Gap Shopper Marketing Challenge at ad:tech,” said Todd Sherman, CMO of Point Inside. “Point Inside’s mobile shopper engagement platform is a powerful integration of location-based marketing and personalization technologies that help retailers understand and connect their customers via mobile in ways never before possible. The platform helps brands reach shoppers and effectively convert browsers into buyers by creating a better shopping experience and increasing customer loyalty.”

About Point Inside
Point Inside is the leading mobile shopper engagement platform that uniquely uses multiple indoor location technologies to provide brick-and-mortar retailers with micro-location marketing and private ad network capabilities. The platform, offered through retailers' branded mobile applications and channels, helps retailers, brands and manufacturers increase revenues and achieve more measurable sales results by giving customers a real-time, in-store retailer connection that saves them time and money. Privately-held Point Inside is based in Bellevue, WA. More information can be found at http://www.pointinside.com/company/about-us/.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,000 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, please visit http://www.gapinc.com.

About ad:tech
For more than 15 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace. For more information, please visit http://na.ad-tech.com/ny/.

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