Rob Fuggetta, Founder & CEO of Zuberance and Author of “Brand Advocates,” to Speak at Club Industry 2012 in Las Vegas on October 12, 2012

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Rob Fuggetta, founder & CEO of Zuberance and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons, Inc. will be a guest speaker at Club Industry 2012 Friday, October 10, 2012 at 10:45am at the Las Vegas Convention Center.

Rob Fuggetta, Founder/CEO, Zuberance, Author of "Brand Advocates"

Rob Fuggetta will cover the latest techniques and proven business-building tactics fitness professionals need to know to immediately benefit from social media.

The Club Industry 2012 Conference gathers thousands of fitness professionals from across the industry to discuss the newest concepts, unique approaches and strategies that will impact everyday activities.

Rob will participate on a panel discussion called “Social Media and the Fitness Industry” along with Kari Bedgood, Director of Marketing and PR, Club One, Bill McBride, Founder and COO, Club One, and Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners Sports Club.

The panel of diverse experts will cover the latest techniques and proven business-building tactics fitness professionals need to know to immediately benefit from social media. Panelists will share their unique insight and proven techniques on how to enhance facilities’ reputations in the digital world to attract and engage with members, turning them into brand advocates. Social media’s value extends far beyond traditional marketing channels. Hear how others have developed a strategy to approach and mobilize key influencers and learn how to build an always-on, 365-day dialogue with your clients and members on Facebook, Twitter, LinkedIn, Pinterest, blogs, and more.

To register for Club Industry 2012, click here.

Available Now

Published by John Wiley & Sons, Inc., Brand Advocates is available now at leading book sellers including (print and Kindle edition); Barnes & Noble; 800 CEO Read; and BAM (Books-a-Million) In addition, the book is available directly from Wiley at Brand Advocates is available both print and e-book editions from Learn more at

About Rob Fuggetta

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.

About Zuberance

Zuberance is the leading Brand Advocate Platform company. Zuberance’s unique Brand Advocate Platform makes it easy for B2C and B2B companies to systematically and continually identify and energize their authentic Brand Advocates on Facebook, Twitter, shopping sites, brand’s websites, and across multiple social and digital channels. Zuberance’s powerful Advocate Analytics enable marketers to track and optimize advocacy. By mobilizing their Advocates, Zuberance customers are generating measurable, dramatic increases in referrals, ratings, and revenues. For more information, visit or follow Zuberance on Twitter @zuberance.

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