Daisy Swan, Los Angeles Career Counselor and Coach, Releases New Book, “Making Work Work: Secrets from a Career Coach's Office”

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Established, Los Angeles-Based Career and Life Coach, Daisy Swan, Provides Readers with Inspirational Stories and Practical Tools for Career Transition

Swan offers straight-forward advice with just the right amount of compassion from an experienced career coach…this is a useful guide to help you make a successful transition from where you are to the place you want to be.

Daisy Swan, MA, CPCC, “The Los Angeles Career Counselor & Coach” (http://www.daisyswan.com), has officially announced the launch of her book, “Making Work Work: Secrets from a Career Coach’s Office”, an insightful, inspiring resource for anyone making a career transition – planned or unplanned.

In the book, Daisy Swan reveals the path to success as she provides practical advice and shares stories of career coaching clients of all ages, in varied industries and lines of work. These clients – representing the four LifeStages (http://www.daisyswan.com/career-coaching/life-stage-overview/) Daisy has identified as Beginning, Roadblock, Authenticity, and Wisdom – have all successfully transitioned into satisfying new work situations that the reader can also find.

“I know all about the hurdles to finding or creating a life of fulfilling work,” says Daisy Swan, MA, CPCC, founder of Los Angeles-based career and life coaching firm, Daisy Swan & Associates. “We work with clients who are in tricky situations – those looking to make a career transition, or those who are facing unemployment or are underemployed. In all cases, everyone wants to figure out how best to manage this time of change. My work with clients demystifies the process of knowing and finding their purpose…what they want. Clients want work that really fits with who they are – work that gives them a life, not just a living. We all work best when our work authentically resonates with us.”

“Making Work Work: Secrets from a Career Coach's Office” has already garnered praise from a number of Daisy Swan’s esteemed colleagues. Randall Williams, former Director of the Career Center at the University of California Riverside, and former Director of the Graduate School of Management Career Center, University of California Irvine, says, “…this book is filled with interesting real life examples, excellent career planning resources, and targeted exercises designed to help guide you toward that ideal job! The advice is simple yet at the same time very profound.”

Keith Vaughn, Interim Executive Director of the Career Resource Center, and Assistant Dean of MBA Admissions at The Marshall School of Business, University of Southern California, adds, “Swan offers straight-forward advice with just the right amount of compassion from an experienced career coach…this is a useful guide to help you make a successful transition from where you are to the place you want to be.”

“Making Work Work: Secrets from a Career Coach's Office” provides the reader with support and motivation through thought-provoking exercises, suggestions of simple actions to take, and valuable resources. As Daisy notes, “I’ve talked with so many people who tell me they just don’t have a clue how to even begin to make a career change. I wrote this book for them. This process can lead to a sometimes surprising, but decidedly enriching life that includes work that works for the individual. This book is an inside peek at the process that I undertake with my private coaching clients, in a unique format that empowers the reader to grab the reins of their own career, to make a transition if they want, and to find what it is that will satisfy them most.”

Daisy continues, “We’ve all heard the statistics – that vary depending on the source – about how the average American changes jobs anywhere from seven to ten times in their prime working years. Never have these numbers rung truer than in today’s economy and job market. This book is meant as an added tool for those millions of job-changers out there, who are seeking professional guidance and support in their life and career transition.”

Daisy Swan, career strategist, coach and counselor, has worked with hundreds of clients over the past 20 years. Known for her forbearing yet straightforward approach, Daisy guides her clients to clarify their career direction, and supports them as they find and take the necessary steps to realize their professional and personal goals.

Daisy has been a career professional in private practice for 15 years, serving a broad population of senior executives, attorneys, sales and IT professionals, writers, producers, actors and new grads. Daisy has extensive interviewing and recruiting experience and is knowledgeable about a wide variety of business sectors, nationwide.

Daisy recently appeared on Los Angeles’ CBS 2 News, and has appeared on NBC’s daytime coaching program, “Starting Over,” as well as ABC’s “ABCNewsNow.com”. She has been widely quoted on career issues in the Los Angeles Times, LA Weekly, the New York Post, The Christian Science Monitor, the Pasadena Star-News and The Huffington Post, as well as for features on Yahoo!, Washingtonpost.com, on Los Angeles’ KFWB News Talk 980 AM, and numerous other media outlets.

Daisy has presented at USC, UCLA, the American Society for Training & Development’s International Conference & Exposition, and for corporate groups and other organizations. Daisy has also been a commentator on panels with several economists, discussing the unprecedented labor situation in California.

A columnist for LA Yoga Magazine, Daisy is completing her Mindfulness Facilitator Certification at UCLA’s Semel Institute. She has been a meditation student for over 30 years, which significantly contributes to her techniques in helping clients achieve a balanced lifestyle and perspective.

Over the past nine years, Daisy has grown her business, Daisy Swan & Associates, to include several outstanding coaches. Daisy is a Certified Professional Co-Active Coach through the Coaches Training Institute. She has a B.A. from Loyola University Chicago and a Masters degree in Social Sciences from University of Chicago. Originally from New York City, Daisy has a 16-year old son and has lived in Los Angeles for 20 years.

Daisy is available for interviews and/or comment as well as speaking engagements, as a life coach and career expert. For more information about Daisy Swan & Associates or Daisy’s new book, please call 1.877.872.3929 or email anna [at] daisyswan [dot] com. Daisy can also be found on Facebook, Twitter and LinkedIn, at http://www.facebook.com/pages/Daisy-Swan-Associates/347909703243, http://twitter.com/daisyswan and http://www.linkedin.com/company/daisy-swan-&-associates.

“Making Work Work: Secrets from a Career Coach's Office” is available for purchase on Amazon.com, at http://www.amazon.com/Making-Work-Secrets-Career-ebook/dp/B007SWGZ6G, and a FREE sample chapter can be downloaded from Daisy’s web site, at http://www.daisyswan.com.


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